24 SÈVRES

USER EXPERIENCE & RAPID PROTOTYPING


24-Sèvres-hero

BRINGING AN ICONIC PHYSICAL EXPERIENCE TO LIFE ONLINE

The acclaimed creative execution of the window displays at Le Bon Marché in Paris are world famous and a major draw for international luxury shoppers. Based at 24 rue de Sèvres, the brand’s digital store trades under the street name and the whole operation has been part of LVMH Group since the 1980s. Design & Build were tasked with creating the same sense of wonder and spectacle for 24 Sèvres as is found at Le Bon Marché, and we worked in close collaboration with LVMH Visual Image Studio to create a series of shoppable digital window displays that could seamlessly combine content and commerce.

© DESIGN & BUILD CO. 2020