DBCO

Anglo-Italian

Anglo-Italian: Crafting a Tailored Shopify
eCommerce Experience

LIVE SITE

https://angloitalian.com

INDUSTRY

Menswear

TECHNOLOGY

Shopify

For Anglo-Italian, a leading London-based menswear brand, DBCO developed a Shopify eCommerce store that seamlessly marries minimalist design with effective functionality. Collaborating with founder Jake Grantham, we struck a delicate balance: our design emphasises a clean, pared-back aesthetic, while strategically using typography to inject subtle character. Optimised for performance, it offers intuitive navigation and engaging content, contributing to a significant and immediate uptick in conversion rates.
0

Increase in Average Order Value 
0

Increase in Conversion Rate YoY

Refining Brand Identity with Shopify

Opting for a Customised Shopify Theme, we strategically balanced bespoke and standard ecommerce elements. This approach allowed us to craft unique user journey components, particularly those close to the brand's content, while leveraging the theme's inherent functionalities for universal ecommerce features like Shopping Bag, Search, and Collection Filters. Creating a refined online presence that unites Anglo-Italian's unique identity with streamlined eCommerce practices.
Shoppable Mobile Collections
Custom Editorial Page Builder
Advanced Search Functionality
Custom Shopify Sections
Quick Add Functionality
Intuitive Menu with Sub-Collection Promo

Custom Designs and Best-in-Class eCommerce Functionality

For Anglo-Italian, we selected a Shopify 2.0 theme that seamlessly integrates custom design elements with effective eCommerce features. This approach combines their unique brand identity with best-practice functionality, delivering a polished, user-friendly shopping experience.

  • Enhanced Product Filters for easier navigation by size, color, and material.
  • Integrated predictive search delivering relevant results from partial queries.
  • Fully optimised Mobile-First Design
  • Custom Shopping Bag Features with quick-edit options for a smoother checkout process.

What We Did

  • Brand Refresh & Positioning
  • Design Sprints & Style Guide
  • eCommerce Design and User Experience
  • Custom Shopify Development
  • Social Media Templates
  • Quality Assurance & Accessibility
  • Performance & Ongoing Success
DBCO-Anglo-Italian-Mock-Up

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.
info@designandbuild.co
What does DBCO do?
DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?
We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.
 
How is DBCO different from other eCommerce agencies?
DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.
 
What is brand-led eCommerce?
Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.
 
What does a Shopify Plus redesign project involve?
A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.
 
Do you offer retainer-based support?
Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.
 
Where is DBCO based?
DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.
 
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