DBCO

Anglo-Italian

Anglo-Italian: Crafting a Tailored Shopify
eCommerce Experience

LIVE SITE

https://angloitalian.com

INDUSTRY

Menswear

TECHNOLOGY

Shopify

For Anglo-Italian, a leading London-based menswear brand, DBCO developed a Shopify eCommerce store that seamlessly marries minimalist design with effective functionality. Collaborating with founder Jake Grantham, we struck a delicate balance: our design emphasises a clean, pared-back aesthetic, while strategically using typography to inject subtle character. Optimised for performance, it offers intuitive navigation and engaging content, contributing to a significant and immediate uptick in conversion rates.
0

Increase in Average Order Value 
0

Increase in Conversion Rate YoY

Refining Brand Identity with Shopify

Opting for a Customised Shopify Theme, we strategically balanced bespoke and standard ecommerce elements. This approach allowed us to craft unique user journey components, particularly those close to the brand's content, while leveraging the theme's inherent functionalities for universal ecommerce features like Shopping Bag, Search, and Collection Filters. Creating a refined online presence that unites Anglo-Italian's unique identity with streamlined eCommerce practices.
Shoppable Mobile Collections
Custom Editorial Page Builder
Advanced Search Functionality
Custom Shopify Sections
Quick Add Functionality
Intuitive Menu with Sub-Collection Promo

Custom Designs and Best-in-Class eCommerce Functionality

For Anglo-Italian, we selected a Shopify 2.0 theme that seamlessly integrates custom design elements with effective eCommerce features. This approach combines their unique brand identity with best-practice functionality, delivering a polished, user-friendly shopping experience.

  • Enhanced Product Filters for easier navigation by size, color, and material.
  • Integrated predictive search delivering relevant results from partial queries.
  • Fully optimised Mobile-First Design
  • Custom Shopping Bag Features with quick-edit options for a smoother checkout process.

What We Did

  • Brand Refresh & Positioning
  • Design Sprints & Style Guide
  • eCommerce Design and User Experience
  • Custom Shopify Development
  • Social Media Templates
  • Quality Assurance & Accessibility
  • Performance & Ongoing Success
DBCO-Anglo-Italian-Mock-Up

Looking to collaborate? Get in touch
 to find out how we can help.
info@designandbuild.co
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
 
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
 
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
 
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
 
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
 
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
 
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
 
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
 
DBCO
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