For Anglo-Italian, a leading London-based menswear brand, DBCO developed a Shopify eCommerce store that seamlessly marries minimalist design with effective functionality. Collaborating with founder Jake Grantham, we struck a delicate balance: our design emphasises a clean, pared-back aesthetic, while strategically using typography to inject subtle character. Optimised for performance, it offers intuitive navigation and engaging content, contributing to a significant and immediate uptick in conversion rates.
Increase in Average Order Value
Increase in Conversion Rate YoY
Refining Brand Identity with Shopify
Opting for a Customised Shopify Theme, we strategically balanced bespoke and standard ecommerce elements. This approach allowed us to craft unique user journey components, particularly those close to the brand's content, while leveraging the theme's inherent functionalities for universal ecommerce features like Shopping Bag, Search, and Collection Filters. Creating a refined online presence that unites Anglo-Italian's unique identity with streamlined eCommerce practices.
Custom Designs and Best-in-Class eCommerce Functionality
For Anglo-Italian, we selected a Shopify 2.0 theme that seamlessly integrates custom design elements with effective eCommerce features. This approach combines their unique brand identity with best-practice functionality, delivering a polished, user-friendly shopping experience.
- Enhanced Product Filters for easier navigation by size, color, and material.
- Integrated predictive search delivering relevant results from partial queries.
- Fully optimised Mobile-First Design
- Custom Shopping Bag Features with quick-edit options for a smoother checkout process.
What We Did
- Brand Refresh & Positioning
- Design Sprints & Style Guide
- eCommerce Design and User Experience
- Custom Shopify Development
- Social Media Templates
- Quality Assurance & Accessibility
- Performance & Ongoing Success
Next Project
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