For Anglo-Italian, a leading London-based menswear brand, Design & Build Co. developed a Shopify eCommerce store that seamlessly marries minimalist design with effective functionality. Collaborating with founder Jake Grantham, we struck a delicate balance: our design emphasises a clean, pared-back aesthetic, while strategically using typography to inject subtle character. Beyond aesthetics, the site's architecture is rooted in a deep understanding of user experience. Optimised for performance, it offers intuitive navigation and engaging content, contributing to a significant and immediate uptick in conversion rates. This approach not only showcases the brand's elegance but also ensures a seamless and compelling shopping experience for their discerning clientele.
Brand and Positioning
eCommerce Design and User Experience
In our collaboration with Anglo-Italian, we achieved a pivotal evolution in their brand positioning, steering them towards a distinguished market standing. Aligning with founder Jake Grantham's vision, we concentrated on enhancing their unique brand perspective and commitment to supreme quality. Opting for a Customised Shopify Theme, we strategically balanced bespoke and standard ecommerce elements. This approach allowed us to craft unique user journey components, particularly those close to the brand's content, while leveraging the theme's inherent functionalities for universal ecommerce features like Shopping Bag, Search, and Collection Filters. The outcome is a sophisticated online presence that seamlessly blends Anglo-Italian's distinct identity with the efficiency of standard ecommerce practices.
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