Anglo-Italian A Tailored eCommerce Experience for a London Menswear Label

Pared-Back Menswear With Subtle Character.

Anglo-Italian is a London menswear brand built on a particular idea of tailoring: English and Italian traditions combined, cut simply and made to last. Its customers know clothes well, value restraint and notice detail, so the store had to show the same discipline as the garments.

DBCO worked with founder Jake Grantham on a customised Shopify theme, covering brand refresh and positioning, design sprints and a style guide, eCommerce design and user experience, custom Shopify development, social media templates, and quality assurance and accessibility, with ongoing optimisation after launch.

Brand Discovery, Desktop

Shoppable Collections, Mobile

Predictive Search, Mobile

A Customised Shopify Theme, Bespoke Where It Counts.

A fully custom build is the orthodox answer for a brand with a strong identity, and for a large house it is usually right; every component can be shaped to the brand and the budget absorbs the maintenance. For a brand of Anglo-Italian's size the same route buys distinctiveness in places no customer notices and leaves the store expensive to keep current. DBCO customised a Shopify 2.0 theme instead: bespoke components where the brand's content and character live, and the theme's proven functionality for the shopping bag, search and collection filters. The store feels specific to Anglo-Italian without the cost of a custom build, and the money went where the customer looks.

Shoppable Mobile Collections

Custom Editorial Page Builder

Advanced Search Functionality

Custom Shopify Sections

Quick Add Functionality

Intuitive Menu with Sub-Collection Promo

Editorial Pages, Predictive Search and Shoppable Mobile Collections.

A pared-back layout lets the clothes lead, with typography adding the subtle character the brand is known for. A custom editorial page builder gives the team a flexible way to tell stories around the collections, and custom Shopify sections extend the same design language across the site.

The commerce layer was designed mobile-first: shoppable mobile collections, quick add, filters by size, colour and material, predictive search that returns relevant results from partial queries, a menu that promotes sub-collections, and a shopping bag with quick-edit options for a smoother path to checkout.

Menswear Homepage, Desktop

Restraint That Converts.

The new store delivered an immediate increase in conversion rate and average order value, and has continued to be optimised since launch. Menswear of this kind sells on judgement, in the cloth, the cut and the edit of the range; a store that adds noise to that judgement undermines the product it is selling. For a customer who values restraint, a site that edits itself as carefully as the collection is part of the reason to buy, and the conversion figures bear that out.

Anglo-Italian Campaign, Mobile and Social

Frequently Asked Questions

DBCO designed and built a customised Shopify theme for Anglo-Italian, the London menswear brand, working with founder Jake Grantham. The work covered brand refresh and positioning, design sprints and a style guide, eCommerce design and user experience, custom Shopify development, social media templates, and quality assurance and accessibility, with ongoing optimisation after launch. Features include a custom editorial page builder, predictive search, shoppable mobile collections and quick add.

A customised theme gave Anglo-Italian a store specific to the brand without the cost and maintenance of building every component from scratch. DBCO designed bespoke components where the brand's content and character live, such as editorial pages and custom sections, and relied on the theme's proven functionality for the shopping bag, search and collection filters. For a brand of its size, that balance puts the distinctiveness where customers notice it.

The store includes shoppable mobile collections, quick add, filters by size, colour and material, predictive search that returns relevant results from partial queries, a menu that promotes sub-collections, a shopping bag with quick-edit options, a custom editorial page builder and custom Shopify sections. The whole experience was designed mobile-first, in a pared-back layout that lets the clothes lead.

A custom Shopify theme is built from scratch, so every component is designed and developed specifically for the brand; it offers complete control but costs more to build and maintain. A customised theme starts from an established Shopify theme and adds bespoke design and components where they matter most. For many premium brands, including Anglo-Italian, a customised theme gives a distinctive result with lower risk and faster delivery.

Menswear customers tend to know what they want and value detail, so a menswear store should be clear, precise and quietly confident. That means a pared-back layout that lets the product lead, filters by the attributes customers actually shop by, such as size, colour and material, and editorial content that explains cloth, cut and construction. DBCO applied these principles to Anglo-Italian's store, with typography adding subtle character.

Customers who search usually know what they want, and they tend to convert at a higher rate than those who browse. Predictive search returns relevant products from partial queries as the customer types, shortening the path to the right item and reducing abandoned searches. On the Anglo-Italian store, DBCO designed predictive search alongside filters and quick add, so customers with clear intent reach the product quickly.

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