Anglo-Italian A Tailored eCommerce Experience for a London Menswear Label

DBCO designed and built a customised Shopify theme for Anglo-Italian, the London menswear brand, working with founder Jake Grantham. The work covered brand refresh and positioning, design sprints and a style guide, eCommerce design and user experience, custom Shopify development, social media templates, and quality assurance and accessibility, with ongoing optimisation after launch. Features included a custom editorial page builder, predictive search, shoppable mobile collections and quick add.

The Anglo-Italian website was designed and built by DBCO (Design & Build Co.), the brand-led Shopify and Shopify Plus agency founded by creative director Simon Hughes. DBCO worked with Anglo-Italian founder Jake Grantham on a customised Shopify theme, from brand refresh and the style guide through to development and launch.

A customised theme gave Anglo-Italian a store specific to the brand without the cost and maintenance of building every component from scratch. DBCO designed bespoke components where the brand's content and character live, such as editorial pages and custom sections, and relied on the theme's proven functionality for the shopping bag, search and collection filters. For a brand of its size, that balance put the distinctiveness where customers notice it.

The store included shoppable mobile collections, quick add, filters by size, colour and material, predictive search that returns relevant results from partial queries, a menu that promotes sub-collections, a shopping bag with quick-edit options, a custom editorial page builder and custom Shopify sections. The whole experience was designed mobile-first, in a pared-back layout that lets the clothes lead.

Anglo-Italian's customers know clothes well, value restraint and notice detail, so the store was designed to be clear, precise and quietly confident: a pared-back layout that lets the product lead, filters by the attributes customers shop by, and editorial content that explains cloth, cut and construction, with typography adding subtle character.

The new store delivered an immediate increase in conversion rate and average order value, and DBCO has continued to optimise it since launch. For a customer who values restraint, a site that edits itself as carefully as the collection became part of the reason to buy.