Balmain
Pioneering Digital Luxury with an
eCommerce Transformation
LIVE SITE
INDUSTRY
Fashion
TECHNOLOGY
Klaviyo
DBCO was instrumental in transforming Balmain from a brand cherished primarily by Parisian socialites into a global online phenomenon. This monumental shift occurred in the 2010s, a decade where we led Balmain's foray into the digital world. Our team had the privilege of being at the forefront of Balmain's inaugural eCommerce design and development, laying the groundwork for the brand's remarkable online growth.
Beyond designing the eCommerce platform, we also crafted engaging email marketing templates and executed captivating accessories campaigns that captured their chic and glamourous brand personality.
What We Did
- Brand Refresh & Positioning
- eCommerce Design and User Experience
- UX Consultancy
- Social Marketing & Templates
- Quality Assurance & Accessibility
We work with considered fashion, luxury,
and beauty brands on Shopify Plus.
What does DBCO do?
DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.
What types of brands does DBCO work with?
We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.
How is DBCO different from other eCommerce agencies?
DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.
What is brand-led eCommerce?
Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.
What does a Shopify Plus redesign project involve?
A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.
Do you offer retainer-based support?
Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.
Where is DBCO based?
DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.
