Balmain
Pioneering Digital Luxury with an
eCommerce Transformation
LIVE SITE
INDUSTRY
Fashion
13
Klaviyo
DBCO was instrumental in transforming Balmain from a brand cherished primarily by Parisian socialites into a global online phenomenon. This monumental shift occurred in the 2010s, a decade where we led Balmain's foray into the digital world. Our team had the privilege of being at the forefront of Balmain's inaugural eCommerce design and development, laying the groundwork for the brand's remarkable online growth.
Beyond designing the eCommerce platform, we also crafted engaging email marketing templates and executed captivating accessories campaigns that captured their chic and glamourous brand personality.
What We Did
- Brand Refresh & Positioning
- eCommerce Design and User Experience
- UX Consultancy
- Social Marketing & Templates
- Quality Assurance & Accessibility
Looking to collaborate? Get in touch
to find out how we can help.
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
