SETTING A NEW STANDARD IN PERSONALISATION FOR LUXURY HOROLOGY
BAUME
Design & Build Co. was selected to lead the design of the online experience for Baume Watches, an innovative venture by the esteemed Baume et Mercier. Our challenge was to create a digital presence that married accessibility with luxury, appealing to a millennial audience that values sustainability and heritage. Our comprehensive approach to this project included crafting a user experience and eCommerce platform that encapsulated Baume's ethos. We developed an intuitive user interface, a visually cohesive direction, and a content architecture that effectively narrates the Baume story. Integrating editorial-style storytelling within the product pages, we established an online narrative that not only aligns with Baume’s unique position within the Richemont group but also engages a new generation of luxury watch aficionados.
To learn more about this project and explore how we can support your business or brand's growth, please reach out to us.
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Brand and Positioning
eCommerce Design and User Experience
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