Design & Build Co. was selected to lead the design of the online experience for Baume Watches, an innovative venture by the esteemed Baume et Mercier. Our challenge was to create a digital presence that married accessibility with luxury, appealing to a millennial audience that values sustainability and heritage. Our comprehensive approach to this project included crafting a user experience and eCommerce platform that encapsulated Baume's ethos. We developed an intuitive user interface, a visually cohesive direction, and a content architecture that effectively narrates the Baume story. Integrating editorial-style storytelling within the product pages, we established an online narrative that not only aligns with Baume’s unique position within the Richemont group but also engages a new generation of luxury watch aficionados.
To learn more about this project and explore how we can support your business or brand's growth, please reach out to us.
Brand and Positioning
eCommerce Design and User Experience
Social and Email Marketing
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