In an era where digital presence is paramount, it's not just about being online but how you're online. We employed strategic thinking to adapt Baume et Mercier's legacy into a digital avatar that's as compelling as its real-world persona.
In leading the transformation of Baume & Mercier's eCommerce, DBCO took on the subtle task of harmonising the brand's rich legacy with emerging consumer behaviours in the luxury market. The project encapsulated a dialogue more intricate than mere redesign; it invited an exploration into how one can seamlessly amalgamate time-honoured values with contemporary expectations.
Intelligent Design Meets Heritage
In the complex task of revitalising the esteemed Baume et Mercier brand, our approach was one of intelligent design, carefully balancing heritage with modernity. Tailored to resonate not only with the brand's existing, mature clientele but also to captivate a newer, digitally native demographic, the endeavour hinged on the deployment of a fully iterative methodology.
Elevating User Experience for All Generations
To attract a younger audience while maintaining its loyal customer base, Baume et Mercier focused on enhancing user experience. Leveraging the mono-brand platform's ability to offer immersive storytelling, the design integrated in-depth narratives and intuitive features to create an engaging experience.
- Targeted a younger demographic while retaining a mature customer base.
- Enhanced user experience through immersive storytelling.
- Leveraged the mono-brand platform for engagement.
- Integrated in-depth narratives to enrich brand appeal.
- Designed an intuitive experience to attract both loyal fans and newcomers.
What We Did
- Brand Refresh & Style Guide
- eCommerce Design and User Experience
- eCommerce UX Consultancy
- Social Media and Marketing
- Quality Assurance & Accessibility
- Ongoing Success
Strategic Thinking in Digital Adaptation
By examining market trends, consumer behaviour, and emerging technologies. Our strategy was not just to make the brand available online, but to make it excel in the digital sphere, offering an unparalleled blend of tradition and innovation that resonates with diverse consumer segments. This process allowed for incremental enhancements, each subject to exacting scrutiny and refinement.
