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CREATING DIGITAL EXPERIENCES THAT SPEAK TO A NEW GENERATION

BAUME & MERCIER

BAUME & MERCIER

In leading the transformation of Baume & Mercier's eCommerce, Design & Build Co. took on the subtle task of harmonising the brand's rich legacy with emerging consumer behaviours in the luxury market. The project encapsulated a dialogue more intricate than mere redesign; it invited an exploration into how one can seamlessly amalgamate time-honoured values with contemporary expectations. Tailored to resonate not only with the brand's existing, mature clientele but also to captivate a newer, digitally native demographic, the endeavour hinged on the deployment of a fully iterative methodology. This process allowed for incremental enhancements, each subject to exacting scrutiny and refinement. In this manner, we enriched Baume & Mercier's digital presence, carefully preserving its longstanding heritage whilst deftly addressing the requisites of an evolving marketplace.

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INTELLIGENT DESIGN MEETS HERITAGE

In the complex task of revitalising the esteemed Baume et Mercier brand, our approach was one of intelligent design, carefully balancing heritage with modernity. The journey commenced with an exhaustive brand strategy phase, pinpointing the brand's enduring values of quality, accuracy, and craftsmanship. This deep strategic thinking allowed us to transform these core attributes seamlessly into contemporary digital communications – from website interfaces to email marketing and social media channels.

ELEVATING USER EXPERIENCE FOR ALL GENERATIONS

Baume et Mercier enjoys a dedicated, mature customer base. Recognising the opportunity to introduce the brand to a younger demographic, we placed a strong emphasis on enhancing user experience. Operating within a mono-brand landscape provides the advantage of immersive storytelling, a feature often lacking in multi-brand retail platforms. Through the strategic use of in-depth narratives and intuitive design, we've crafted an enriching user experience that appeals to both long-time aficionados and newcomers alike.

STRATEGIC THINKING IN DIGITAL ADAPTATION

In an era where digital presence is paramount, it's not just about being online but how you're online. We employed strategic thinking to adapt Baume et Mercier's legacy into a digital avatar that's as compelling as its real-world persona. This involved a multi-faceted approach, examining market trends, consumer behaviour, and emerging technologies. Our strategy was not just to make the brand available online, but to make it excel in the digital sphere, offering an unparalleled blend of tradition and innovation that resonates with diverse consumer segments.

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