Baume et Mercier

Creating Digital Experiences that
Speak to a New Generation

LIVE SITE

INDUSTRY

Luxury

TECHNOLOGY

Adobe Experience Manager

In leading the transformation of Baume & Mercier's eCommerce, DBCO took on the subtle task of harmonising the brand's rich legacy with emerging consumer behaviours in the luxury market. The project encapsulated a dialogue more intricate than mere redesign; it invited an exploration into how one can seamlessly amalgamate time-honoured values with contemporary expectations.

Intelligent Design Meets Heritage

In the complex task of revitalising the esteemed Baume et Mercier brand, our approach was one of intelligent design, carefully balancing heritage with modernity. Tailored to resonate not only with the brand's existing, mature clientele but also to captivate a newer, digitally native demographic, the endeavour hinged on the deployment of a fully iterative methodology.

Elevating User Experience for All Generations

To attract a younger audience while maintaining its loyal customer base DBCO leveraged the mono-brand platform's ability to offer immersive storytelling. With a design that integrated in-depth narratives and intuitive features.

Enhanced user experience through immersive storytelling.
Leveraged the mono-brand platform for engagement.
Integrated in-depth narratives to enrich brand appeal.
Designed an intuitive experience to attract both loyal fans and newcomers.

What We Did

Brand Positioning & Strategy
eCommerce Design and User Experience
Design Sprints & Style Guide
UX Consultancy
Social Media Templates
Quality Assurance & Accessibility
Performance & Ongoing Success

Strategic Thinking in Digital Adaptation

By examining market trends, consumer behaviour, and emerging technologies. Our strategy was not just to make the brand available online, but to make it excel in the digital sphere, offering an unparalleled blend of tradition and innovation that resonates with diverse consumer segments. This process allowed for incremental enhancements, each subject to exacting scrutiny and refinement.

Looking to collaborate? Get in touch
to find out how we can help.

info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

Creating Digital Experiences that Speak to a New Generation