Baume et Mercier

Creating Digital Experiences that
Speak to a New Generation

LIVE SITE

INDUSTRY

Luxury

TECHNOLOGY

Adobe Experience Manager

In leading the transformation of Baume & Mercier's eCommerce, DBCO took on the subtle task of harmonising the brand's rich legacy with emerging consumer behaviours in the luxury market. The project encapsulated a dialogue more intricate than mere redesign; it invited an exploration into how one can seamlessly amalgamate time-honoured values with contemporary expectations.

Intelligent Design Meets Heritage

In the complex task of revitalising the esteemed Baume et Mercier brand, our approach was one of intelligent design, carefully balancing heritage with modernity. Tailored to resonate not only with the brand's existing, mature clientele but also to captivate a newer, digitally native demographic, the endeavour hinged on the deployment of a fully iterative methodology.

Elevating User Experience for All Generations

To attract a younger audience while maintaining its loyal customer base DBCO leveraged the mono-brand platform's ability to offer immersive storytelling. With a design that integrated in-depth narratives and intuitive features.

Enhanced user experience through immersive storytelling.
Leveraged the mono-brand platform for engagement.
Integrated in-depth narratives to enrich brand appeal.
Designed an intuitive experience to attract both loyal fans and newcomers.

What We Did

Brand Positioning & Strategy
eCommerce Design and User Experience
Design Sprints & Style Guide
UX Consultancy
Social Media Templates
Quality Assurance & Accessibility
Performance & Ongoing Success

Strategic Thinking in Digital Adaptation

By examining market trends, consumer behaviour, and emerging technologies. Our strategy was not just to make the brand available online, but to make it excel in the digital sphere, offering an unparalleled blend of tradition and innovation that resonates with diverse consumer segments. This process allowed for incremental enhancements, each subject to exacting scrutiny and refinement.

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.

info@designandbuild.co

What does DBCO do?

DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?

We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.

How is DBCO different from other eCommerce agencies?

DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.

What is brand-led eCommerce?

Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.

What does a Shopify Plus redesign project involve?

A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.

Do you offer retainer-based support?

Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.

Where is DBCO based?

DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.

Creating Digital Experiences that Speak to a New Generation