BAUME & MERCIER

ADOBE EXPERIENCE MANAGER ECOMMERCE


Baume-Mercier-Hero

CREATING A DIGITAL EXPERIENCE THAT SPEAKS TO MULTIPLE GENERATIONS

Following the successful launch of the Baume Watches brand, we worked with Baume et Mercier to redesign their flagship ecommerce offer. As the home of this historical brand, the site needed to communicate the unique brand heritage while also articulating the brand for the next generation of luxury consumers. Combining this commitment to the past with an engagement with the future is a delicate balance, and was particularly key for Baume et Mercier, who have a strong following with mature luxury consumers, but also a growing younger customer base. Because subtlety was required, we followed a fully iterative approach where single upgrades could be launched, monitored and optimised.