SETTING A NEW STANDARD IN PERSONALISATION FOR LUXURY HOROLOGY
Geneva-based Baume et Mercier is one of Switzerland’s most hallowed heritage horology brands, but with the newly launched brand Baume Watches they wanted to speak to a new audience. Designed as a high-quality, entry level option for customers who aren’t yet investors in luxury watches, Baume needed to strike the balance between elite and accessible. It also had a unique positioning in the Richemont group as a brand aimed firmly at millennials and with many of the associated social principles at its heart, such as sustainability and a commitment to an inspiring legacy. Design & Build was tasked with bringing this innovative positioning to life online.
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