Fabric of Society

A New Multibrand eCommerce
Destination for the Middle East

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

Entrusted with launching Fabric of Society (FoS) Kuwait's new innovative eCommerce platform DBCO delved deeply into brand discovery and conceptualisation. In a highly competitive digital landscape, our meticulous research targeted Gen Z's high-end consumers, who seek laid-back luxury, innovation, and sustainability. We embraced FoS's multi-dimensional vision, extending beyond luxury shopping to become a cultural hub for emerging artists and ethical fashion, shaping a unique narrative for an international audience.

Crafting a Global Luxury Brand and Enhanced User Experience

With the clear mission to turn Fabric of Society (FoS) into an emblematic luxury brand, we initiated with an intensive brand discovery phase. Our scrutiny led to a finely-tuned Style Guide, mirroring FoS's devotion to laid-back luxury and ecological stewardship. Translating these nuanced insights into practicality, our design sprints resulted in an artisanal Shopify theme. Not just a digital interface, but an accessible yet aspirational realm where discerning shoppers feel seen, heard, and treasured.

Digital Tools and Omnichannel Strategy

In an era where personalisation is pivotal, our suite of custom apps elevates customer experience to uncharted territories. Imagine the sustainability of seamless packaging pick-up meshing with the innovation of real-time wishlist tracking. To further extend FoS’s reach, we synchronised branding elements across diverse platforms. From animated Instagram templates to bespoke Klaviyo email marketing campaigns, we have tailored every touchpoint to resonate with FoS’s core values.

What We Did

Brand Direction & Identity
eCommerce Design and User Experience
Design Sprints & Style Guide
Brand Positioning & Launch Plan
Shopify Plus Development
Custom Shopify App
Social Marketing & Templates
Quality Assurance & Accessibility

Design Consistency and Brand Loyalty

Consistency is more than repetition; it’s a language of reliability and trust. To make this integral to FoS, we built a modular, scalable design system that ensures visual harmony from the website to social media, with every detail reflecting the brand’s essence. This meticulous approach enhances credibility and loyalty, transforming customer interactions into meaningful connections. Through these layered strategies, DBCO has set a new standard for sustainable luxury eCommerce, introducing FoS to the market in a way that resonates with discerning, eco-conscious consumers.

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.

info@designandbuild.co

What does DBCO do?

DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?

We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.

How is DBCO different from other eCommerce agencies?

DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.

What is brand-led eCommerce?

Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.

What does a Shopify Plus redesign project involve?

A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.

Do you offer retainer-based support?

Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.

Where is DBCO based?

DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.

A New Multibrand eCommerce Destination for the Middle East