Entrusted with launching Fabric of Society (FoS) – Kuwait's innovative eCommerce platform – DBCO delved deeply into brand discovery and conceptualisation. In a highly competitive digital landscape, our meticulous research targeted Gen Z's high-end consumers, who seek laid-back luxury, innovation, and sustainability. We embraced FoS's multi-dimensional vision, extending beyond luxury shopping to become a cultural hub for emerging artists and ethical fashion, shaping a unique narrative for an international audience.
Crafting a Global Luxury Brand and Enhanced User Experience
With the clear mission to turn Fabric of Society (FoS) into an emblematic luxury brand, we initiated with an intensive brand discovery phase. Our scrutiny led to a finely-tuned Style Guide, mirroring FoS's devotion to laid-back luxury and ecological stewardship. The target was set on Gen Z – connoisseurs of innovation and sustainability. Translating these nuanced insights into practicality, our design sprints resulted in an artisanal Shopify theme. Not just a digital interface, but an accessible yet aspirational realm where discerning shoppers feel seen, heard, and treasured.
Digital Tools and Omnichannel Strategy
In an era where personalisation is pivotal, our suite of custom apps elevates customer experience to uncharted territories. Imagine the sustainability of seamless packaging pick-up meshing seamlessly with the innovation of real-time wishlist tracking. But it doesn't end there. To extend FoS’s reach, we synchronized branding elements across diverse platforms. From animated Instagram templates to bespoke Klaviyo email marketing campaigns, we have tailored every touchpoint to resonate with FoS’s core values.
What We Did
- Brand Direction & Identity
- eCommerce Design and User Experience
- Design Sprints & Style Guide
- Brand Positioning & Launch Plan
- Custom Shopify App
- Shopify Plus Development
- Social Marketing & Templates
- Quality Assurance
Design Consistency and Brand Loyalty
Consistency isn’t mere repetition; it’s a language of reliability and trust. To ensure that FoS speaks this language fluently, we built a modular and scalable design system that assures visual coherence from the website to social media. Every pixel, every frame, is a consistent echo of the brand’s essence. This design mastery contributes exponentially to building brand credibility and loyalty, making each customer not just a transaction, but a valued member of an aesthetic and ethical revolution in luxury eCommerce.
Through these multi-layered strategies, DBCO has achieved more than just introducing FoS into the luxury market; we’ve set an unparalleled standard for international luxury eCommerce, targeting a discerning, sustainability-focused audience.
