Fabric of Society
A New Multibrand eCommerce
Destination for the Middle East
LIVE SITE
INDUSTRY
Fashion
TECHNOLOGY
Shopify Plus
Entrusted with launching Fabric of Society (FoS) Kuwait's new innovative eCommerce platform DBCO delved deeply into brand discovery and conceptualisation. In a highly competitive digital landscape, our meticulous research targeted Gen Z's high-end consumers, who seek laid-back luxury, innovation, and sustainability. We embraced FoS's multi-dimensional vision, extending beyond luxury shopping to become a cultural hub for emerging artists and ethical fashion, shaping a unique narrative for an international audience.
Crafting a Global Luxury Brand and Enhanced User Experience
With the clear mission to turn Fabric of Society (FoS) into an emblematic luxury brand, we initiated with an intensive brand discovery phase. Our scrutiny led to a finely-tuned Style Guide, mirroring FoS's devotion to laid-back luxury and ecological stewardship. Translating these nuanced insights into practicality, our design sprints resulted in an artisanal Shopify theme. Not just a digital interface, but an accessible yet aspirational realm where discerning shoppers feel seen, heard, and treasured.
Digital Tools and Omnichannel Strategy
In an era where personalisation is pivotal, our suite of custom apps elevates customer experience to uncharted territories. Imagine the sustainability of seamless packaging pick-up meshing with the innovation of real-time wishlist tracking. To further extend FoS’s reach, we synchronised branding elements across diverse platforms. From animated Instagram templates to bespoke Klaviyo email marketing campaigns, we have tailored every touchpoint to resonate with FoS’s core values.
What We Did
- Brand Direction & Identity
- eCommerce Design and User Experience
- Design Sprints & Style Guide
- Brand Positioning & Launch Plan
- Shopify Plus Development
- Custom Shopify App
- Social Marketing & Templates
- Quality Assurance & Accessibility
Design Consistency and Brand Loyalty
Consistency is more than repetition; it’s a language of reliability and trust. To make this integral to FoS, we built a modular, scalable design system that ensures visual harmony from the website to social media, with every detail reflecting the brand’s essence. This meticulous approach enhances credibility and loyalty, transforming customer interactions into meaningful connections. Through these layered strategies, DBCO has set a new standard for sustainable luxury eCommerce, introducing FoS to the market in a way that resonates with discerning, eco-conscious consumers.
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