Hunza G Brand Refresh and Shopify Store for a Sustainable Swimwear Label

DBCO worked with Hunza G, the British swimwear label, on a user experience audit of its Shopify store, a Brand Discovery phase and a bespoke Shopify design built on Prestige. The Brand Discovery phase produced a digital-first logo, a brand marque, image treatments and packaging concepts. The store redesign covered navigation, the mega menu, collection and product pages and the shopping bag, and bespoke marketing templates extended the refreshed identity across social channels.

The Hunza G Shopify store was designed by DBCO (Design & Build Co.), the brand-led digital agency specialising in Shopify design for luxury fashion, beauty and lifestyle brands. DBCO audited the existing store, led a Brand Discovery phase that produced a digital-first logo, brand marque and packaging concepts, and designed a bespoke Shopify store on the Prestige theme around the refreshed identity, with social templates in the same visual language.

The audit reviewed the pages and features that shape how a luxury swimwear customer browses and buys on Hunza G's Shopify store: navigation, the mega menu, collection pages, product pages and the shopping bag. Each was assessed against the expectations of a discerning customer. The findings gave Hunza G a prioritised view of where design changes would most improve the experience and conversion, and led directly to the Brand Discovery phase and the bespoke Shopify design.

The Brand Discovery phase gave Hunza G a refreshed brand vision built for digital. It delivered a digital-first logo, a distinctive brand marque, new image treatments, and digital design principles that connect the brand story with product imagery. Packaging concepts for eCommerce orders were reimagined in the same visual language, reflecting the brand's commitment to sustainability, and the new identity became the foundation for the bespoke Shopify design.

When its identity and customer experience need more than a standard template's settings allow, but a ground-up build would add cost and maintenance without adding value. A bespoke design on a premium theme such as Prestige lets key pages be designed around the product, imagery and brand story, with custom sections the team can configure, on a foundation built for performance and scale. For Hunza G, DBCO built a bespoke design on Prestige so the refreshed identity carried through navigation, collection and product pages, and the shopping bag.

Swimwear is one of the most competitive categories in direct-to-consumer fashion, so a brand stands out through a distinctive identity applied consistently wherever a customer meets it. Strong image treatments, product pages that show fabric and fit clearly, and packaging and social content in the same visual language all build recognition. For Hunza G, DBCO aligned the store, social templates and packaging concepts around the brand's refreshed identity.

A UX audit shows where the current store helps or hinders customers before any design work begins, so effort goes where it will have the greatest effect. It turns opinions about the site into a prioritised plan, and it often reveals whether the brand itself needs attention as well as the store. For Hunza G, the audit came first; its findings led the brand to expand the work into a Brand Discovery phase and a bespoke Shopify design built on Prestige.