REINVIGORATING A HERITAGE BRAND: J&M DAVIDSON'S DIGITAL RENAISSANCE
J&M DAVIDSON
J&M Davidson, a British heritage brand with a rich history dating back to 1984, has embarked on a transformative journey under the creative direction of Hillier Bartley and the ownership of Japanese company Yagi Tsusho. Tasked with rejuvenating this iconic brand's digital presence, Design & Build Co. crafted an eCommerce experience that reflects Hillier’s fresh vision for J&M Davidson. Our work focused on delivering a user experience that seamlessly blends the brand's traditional British roots with its renewed global perspective. We developed a digital platform that not only showcases J&M Davidson's expanded offerings in bags, ready-to-wear, and accessories but also resonates with a contemporary audience, ensuring the brand's legacy continues to thrive in the modern fashion world.
To learn more about this project and explore how we can support your business or brand's growth, please reach out to us.
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Brand and Positioning
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