J&M Davidson, a British heritage brand with a rich history dating back to 1984, has embarked on a transformative journey under the creative direction of Hillier Bartley and the ownership of Japanese company Yagi Tsusho. Tasked with rejuvenating this iconic brand's digital presence, Design & Build Co. crafted an eCommerce experience that reflects Hillier’s fresh vision for J&M Davidson. Our work focused on delivering a user experience that seamlessly blends the brand's traditional British roots with its renewed global perspective. We developed a digital platform that not only showcases J&M Davidson's expanded offerings in bags, ready-to-wear, and accessories but also resonates with a contemporary audience, ensuring the brand's legacy continues to thrive in the modern fashion world.
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Brand and Positioning
eCommerce Design and User Experience
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