HELPING A GLOBALLY-LOVED BRAND TELL A UNIQUELY BRITISH STORY
Founded by John and Monique Davidson back in 1984 with a single beautifully crafted belt, J&M Davidson have gone on to build an international following for their understated and beautifully crafted clothes, bags and accessories. This classic British approach is a particular hit in East Asian markets such as South Korea and Japan, and we worked closely with both UK and Japanese teams to overhaul the ecommerce offer. Our designs were heavily inspired by the utility and function that sits at the core of the brand, putting the products center-stage and allowing the whole site to take on the mood of the collection. The redesign was also fully integrated with Magento 2, meaning that content and commerce were kept in balance.