J&M Davidson
Transforming a Global Brand with
Distinctively British Storytelling
LIVE SITE
INDUSTRY
Fashion
PARTNERS
Shopify Plus
J&M Davidson, a British heritage brand with a rich history dating back to 1984, has embarked on a transformative journey under the creative direction of Hillier Bartley and the ownership of Japanese company Yagi Tsusho. Tasked with rejuvenating this iconic brand's digital presence, Design & Build Co. crafted an eCommerce experience that reflects Hillier’s fresh vision for J&M Davidson.
Our work focused on delivering a user experience that seamlessly blends the brand's traditional British roots with its renewed global perspective. We developed a digital platform that showcases J&M Davidson's expanded offerings in bags, ready-to-wear, and accessories and that also resonates with a contemporary audience, ensuring the brand's legacy while shaping its relevance.
What We Did
- Brand Positioning
- eCommerce Design and User Experience
- eCommerce Site Audit
- Custom Shopify Theme & Development
- UX Consultancy
- Conversion Rate Optimisation