DBCO

Loya

Redefining Ageing through Swiss Innovation
and Mood Boosting Science

LIVE SITE

https://www.loya.life

INDUSTRY

Beauty

TECHNOLOGY

Shopify Plus, Smile.io

Loya is a progressive wellness brand redefining how we approach ageing, with a focus on science-backed innovation and emotional wellbeing. Backed by SkyLab, a leading Swiss biotech incubator, the brand blends advanced bioscience with a modern take on beauty and self-care.

Design & Build Co. partnered with Loya to launch a Customised Shopify Theme that brings their vision to life online. We focused on delivering a best-in-class User Experience tailored to the needs of the beauty eCommerce space. The platform includes a Smile.io powered loyalty programme built into the journey to reward engagement and drive long-term brand affinity.

What We Did

  • Brand Discovery & Positioning
  • eCommerce Design and User Experience
  • User Interface Design
  • Shopify Development
  • Quiz with Product Recommendations

Looking to collaborate? Get in touch
 to find out how we can help.
info@designandbuild.co
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
 
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
 
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
 
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
 
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
 
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
 
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
 
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
 
DBCO
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