Lyma

Redefining the Standard for
Wellness Technology

LIVE SITE

INDUSTRY

Beauty

TECHNOLOGY

Shopify Plus

LYMA seamlessly blends cutting-edge clinical innovation with the purest ingredients, defining home wellness for men and women. Collaborating with LYMA's visionary founding team, Design & Build Co. developed a premium D2C eCommerce platform with refined brand positioning, precise tone-of-voice, and a seamless online experience that embodies LYMA's commitment to excellence.

Thousand Waitlist on Debut

$1m

$1M+ in Orders at Launch

Refining and Elevating Lyma’s Digital Brand Positioning

Shedding the constraints of legacy wellness aesthetics, we embarked on a transformative journey for LYMA's eCommerce. The reimagined design harmoniously blends modernity with scientific prowess, extending the brand's luxury appeal on a global scale. The interface now embodies sophistication, seamlessly aligning with LYMA's groundbreaking approach to science driven wellness.

Narrative-Driven Design: Telling Lyma’s Pioneering Story

With an enhanced emphasis on storytelling, we highlighted the unique benefits of LYMA's pioneering technology. Adopting a sophisticated design language, we created a realm of trust, vital for a wellness technology brand that seeks investment from its customers. Every interaction educates, resonates, and reassures.

Interactive before and after galleries highlighting product transformations with engaging visuals.
Genuine customer testimonials showcasing authentic reviews to build trust.
Flexible Subscription Options offering user-friendly membership plans driving loyalty.

What We Did

New Brand Direction
Design Sprints & Style Guide
Positioning & Launch Plan
eCommerce Design and User Experience
Custom Website Development
Quality Assurance & Accessibility
Performance & Ongoing Success

Delivering a seamless multi-user Journey

By bridging the gap between consumer understanding and advanced product technology, DBCO ensured an informed and engaging purchase experience. Through the design of a seamless multi-user journey that enhances the luxury experience. Our platform simplifies the subscription and membership process, fostering trust through before-and-after visuals and authentic reviews.

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.

info@designandbuild.co

What does DBCO do?

DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?

We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.

How is DBCO different from other eCommerce agencies?

DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.

What is brand-led eCommerce?

Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.

What does a Shopify Plus redesign project involve?

A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.

Do you offer retainer-based support?

Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.

Where is DBCO based?

DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.

Redefining the Standard for Wellness Technology