Mina Baie Shopify Conversion Optimisation for a Bag Brand in Los Angeles

The engagement began with a site audit that combined Shopify performance data, behavioural recordings and a user experience review of every key template. It showed where customers were hesitating: on high-traffic product pages where essential information sat too low, on collection pages where editorial imagery interrupted browsing, and at the final step of checkout where reassurance about delivery and returns was missing.

Because a small number of products generate most of the revenue, improving those product pages would have a disproportionate effect. That shaped the priorities: fix the pages carrying the business first, and design every change for the mobile customer.

Delivered for Mina Baie

• Shopify Plus Site Audit
• Behavioural Analysis
• Prioritised CRO Roadmap

On the product page DBCO brought title, price and gallery above the fold, added zoom, moved the editorial description below the call to action, redesigned the colour and size selectors, introduced a sticky Add to Bag and placed delivery and returns reassurance directly beneath it. A size comparison module answers the question that most often reached customer service, and a redesigned Pairs With module surfaces complementary products without competing with the main purchase.

Collection pages were restructured around product-first browsing, with a product card that no longer depends on hover states and a filter and sort bar that stays with the customer on scroll. The mini cart was simplified to prioritise checkout, with dynamic free-shipping messaging and contextual upsell, the separate cart page was removed, and reassurance was built into checkout using Shopify Checkout Extensibility.

Delivered for Mina Baie

• Mobile Product Page Redesign
• Size Comparison Module
• Collection Page Restructure
• Mini Cart Optimisation
• Checkout Extensibility Reassurance

Each sprint was built on a development theme, reviewed with the Mina Baie team and published, so the store improved continuously without disruption to trading. Later additions followed the same rhythm: clearer separation of core and limited edition colourways, a gift note in the cart, a Klaviyo waitlist for sold-out variants, and technical SEO improvements alongside the design work.

The result is a store that presents the product with more clarity and removes friction where customers were hesitating. It is conversion rate optimisation that protects the brand: for a business whose growth depends on a few well-loved designs, the pages that sell them now do the job properly.

Delivered for Mina Baie

• Colourway Separation
• Gift Note in Cart
• Klaviyo Waitlist
• Technical SEO