NICHOLAS KIRKWOOD

FARFETCH BLACK & WHITE ECOMMERCE


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CREATING AN ECOMMERCE EXPERIENCE WITH PERSONALITY AND FUNCTIONALITY

Design & Build’s relationship with the British shoe designer goes back to 2016 when we designed and developed the brand’s first fully responsive ecommerce flagship. This initial project has grown into an ongoing strategic partnership where we have helped the brand’s distinctive designs translate into an engaging digital platform. Over time, this has covered everything from optimizing the site experience, redesigning email marketing comms, creating content guidelines and more, demonstrating the ongoing and multilayered support available for Design & Build clients. Most recently, we expanded the site’s functionality to adapt to Farfetch’s Black & White platform, launched late 2019.