DBCO

Noushella

Customised Shopify Theme for
a New Luxury Fashion Label

LIVE SITE

https://noushella.com

INDUSTRY

Fashion

PARTNERS

Shopify 

Design & Build Co. partnered with Noushella to bring a bold, psychologically driven luxury fashion brand to life online. Led by founder Noush Navazani, the brand needed a digital presence that could translate deep storytelling and emotional connection into a seamless and elevated experience.

We guided the team through brand discovery and positioning to define their identity and audience strategy. From there, we designed and developed a customised Shopify theme, tailored to reflect the brand’s refined aesthetic and immersive narrative. A standout feature was the creation of an interactive personality quiz designed to align users with their archetype and deliver personalised product recommendations, bridging psychology with fashion in a meaningful way.

Our work helped transform Noushella from a compelling idea into a brand with purpose, elegance and depth.

What We Did

  • Brand Discovery & Positioning
  • eCommerce Design and User Experience
  • User Interface Design
  • Shopify Development
  • Quiz with Product Recommendations

Looking to collaborate? Get in touch
 to find out how we can help.
info@designandbuild.co
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
 
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
 
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
 
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
 
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
 
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
 
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
 
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
 
DBCO
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