Private White V.C
Blending eCommerce Innovation with British
Craftsmanship and Legacy
LIVE SITE
INDUSTRY
Fashion
TECHNOLOGY
Shopify Plus
For over a century, Private White V.C. has been a bastion of British craftsmanship, specialising in quality outerwear since 1853. As one of the few remaining "Made in Britain" brands, it stands as a testament to Manchester's rich textile heritage.
Balancing its storied history with modern demands, the brand underwent a comprehensive transformation, from branding to an advanced Shopify Plus eCommerce experience. This included seamless functionality, immersive storytelling, and thoughtfully designed social and marketing templates, ensuring a consistent and engaging brand message across all platforms.
Conversion Rate
Years of Brand History
Sophisticated Storytelling Meets eCommerce Functionality
Recognising that storytelling serves as a conduit for emotional engagement, DBCO masterfully fused editorial elegance with eCommerce functionality. Our immersive narratives not only educated customers about Private White V.C.'s enduring commitment to quality and heritage but also cultivated a palpable desire for the products.
Modernising Brand Identity while Honouring Heritage
To honour Private White V.C.'s rich heritage, DBCO conducted an extensive archival study to modernise the brand. Complemented by meticulously designed shopping pages optimised for high conversion rates, offering a seamless pathway to purchase.
- Versatile logotype for use across all brand touchpoints.
- Aligned the brand's identity with a digital-first, modern consumer focus.
- Updated the color palette for consistency across garments and digital platforms.
- Designed contemporary packaging, labels, and swing tags.
What We Did
- Brand Refresh and Positioning
- eCommerce Design and User Experience
- Shopify Plus Development
- Packaging Concept Design
- Figma Protopying
- Social Marketing & Templates
- Ongoing Success
Measurable Success: How KPI’s confirm our Strategic Impact
Since the unveiling of Private White V.C.'s revamped Shopify Plus store, the metrics speak volumes about the efficacy of our integrated approach to Branding, User Experience, and eCommerce Strategy. Key performance indicators (KPIs) have demonstrated a remarkable uptick across the board.
Next Project
Anglo-Italian
