Private White V.C

Blending eCommerce Innovation with British
Craftsmanship and Legacy

LIVE SITE

https://www.privatewhitevc.com

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

For over a century, Private White V.C. has been a bastion of British craftsmanship, specialising in quality outerwear since 1853. As one of the few remaining "Made in Britain" brands, it stands as a testament to Manchester's rich textile heritage.

Balancing its storied history with modern demands, the brand underwent a comprehensive transformation, from branding to an advanced Shopify Plus eCommerce experience. This included seamless functionality, immersive storytelling, and thoughtfully designed social and marketing templates, ensuring a consistent and engaging brand message across all platforms.

Conversion Rate

1.0

Years of Brand History

Sophisticated Storytelling Meets eCommerce Functionality

Recognising that storytelling serves as a conduit for emotional engagement, DBCO masterfully fused editorial elegance with eCommerce functionality. Our immersive narratives not only educated customers about Private White V.C.'s enduring commitment to quality and heritage but also cultivated a palpable desire for the products.

Modernising Brand Identity while Honouring Heritage

To honour Private White V.C.'s rich heritage, DBCO conducted an extensive archival study to modernise the brand. Complemented by meticulously designed shopping pages optimised for high conversion rates, offering a seamless pathway to purchase.

Versatile logotype for use across all brand touchpoints.
Aligned the brand's identity with a digital-first, modern consumer focus.
Updated the color palette for consistency across garments and digital platforms.
Designed contemporary packaging, labels, and swing tags.

What We Did

Brand Refresh and Positioning
eCommerce Design and User Experience
Shopify Plus Development
Packaging Concept Design
Figma Protopying
Social Marketing & Templates
Ongoing Success

Measurable Success: How KPI’s confirm our Strategic Impact

Since the unveiling of Private White V.C.'s revamped Shopify Plus store, the metrics speak volumes about the efficacy of our integrated approach to Branding, User Experience, and eCommerce Strategy. Key performance indicators (KPIs) have demonstrated a remarkable uptick across the board.

Looking to collaborate? Get in touch
to find out how we can help.

info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

Blending eCommerce Innovation with British Craftsmanship and Legacy