dbco-logo-white-1

Private White V.C

Blending eCommerce Innovation with British
Craftsmanship and Legacy

LIVE SITE

https://www.privatewhitevc.com

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

For over a century, Private White V.C. has been a bastion of British craftsmanship, specialising in quality outerwear since 1853. As one of the few remaining "Made in Britain" brands, it stands as a testament to Manchester's rich textile heritage.

Balancing its storied history with modern demands, the brand underwent a comprehensive transformation, from branding to an advanced Shopify Plus eCommerce experience. This included seamless functionality, immersive storytelling, and thoughtfully designed social and marketing templates, ensuring a consistent and engaging brand message across all platforms.
1%

Conversion Rate
1.0

Years of Brand History 
Private-White-V.C.-Overview@2x

Sophisticated Storytelling Meets eCommerce Functionality

Recognising that storytelling serves as a conduit for emotional engagement, DBCO masterfully fused editorial elegance with eCommerce functionality. Our immersive narratives not only educated customers about Private White V.C.'s enduring commitment to quality and heritage but also cultivated a palpable desire for the products. 

Modernising Brand Identity while Honouring Heritage

To honour Private White V.C.'s rich heritage, DBCO conducted an extensive archival study to modernise the brand. Complemented by meticulously designed shopping pages optimised for high conversion rates, offering a seamless pathway to purchase. 

  • Versatile logotype for use across all brand touchpoints.
  • Aligned the brand's identity with a digital-first, modern consumer focus.
  • Updated the color palette for consistency across garments and digital platforms.
  • Designed contemporary packaging, labels, and swing tags.

What We Did

  • Brand Refresh and Positioning
  • eCommerce Design and User Experience
  • Shopify Plus Development
  • Packaging Concept Design
  • Figma Protopying
  • Social Marketing & Templates
  • Ongoing Success

Measurable Success: How KPI’s confirm our Strategic Impact

Since the unveiling of Private White V.C.'s revamped Shopify Plus store, the metrics speak volumes about the efficacy of our integrated approach to Branding, User Experience, and eCommerce Strategy. Key performance indicators (KPIs) have demonstrated a remarkable uptick across the board. 
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We work with considered fashion, luxury,
and beauty brands on Shopify Plus.
info@designandbuild.co
What does DBCO do?
DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?
We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.
 
How is DBCO different from other eCommerce agencies?
DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.
 
What is brand-led eCommerce?
Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.
 
What does a Shopify Plus redesign project involve?
A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.
 
Do you offer retainer-based support?
Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.
 
Where is DBCO based?
DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.