For over a century, Private White V.C. has been a bastion of British craftsmanship, specialising in quality outerwear since 1853. As one of the few remaining "Made in Britain" brands, it stands as a testament to Manchester's rich textile heritage. The mission was multifaceted: preserve the brand's storied history while creating a state-of-the-art eCommerce experience that aligns with 21st-century consumer expectations.
The result is a comprehensive transformation that spanned from branding to user experience design on Shopify Plus, culminating in a seamless eCommerce functionality enriched by compelling storytelling elements integrated into meticulously designed social and marketing templates to maintain a consistent and compelling brand message across all platforms.
Conversion Rate
Years of Brand History
Sophisticated Storytelling Meets eCommerce Functionality
Recognising that storytelling serves as a conduit for emotional engagement, DBCO masterfully fused editorial elegance with eCommerce functionality. Our immersive narratives not only educated customers about Private White V.C.'s enduring commitment to quality and heritage but also cultivated a palpable desire for the products. The end result is a symbiosis of compelling storytelling and user-centric design, cultivating a shopping experience where aesthetic and utility harmonise.
Modernising Brand Identity while Honouring Heritage
To honour Private White V.C.'s rich heritage, DBCO conducted an extensive archival study to modernise the brand. Complemented by meticulously designed shopping pages optimised for high conversion rates, offering a seamless pathway to purchase.
- Versatile logotype for use across all brand touchpoints.
- Aligned the brand's identity with a digital-first, modern consumer focus.
- Updated the color palette for consistency across garments and digital platforms.
- Designed contemporary packaging, labels, and swing tags.
What We Did
- Brand Refresh and Positioning
- eCommerce Design and User Experience
- Shopify Plus Development
- Packaging Concept Design
- Figma Protopying
- Social Marketing & Templates
- Ongoing Success
Measurable Success: How KPI’s confirm our Strategic Impact
Since the unveiling of Private White V.C.'s revamped Shopify Plus store, the metrics speak volumes about the efficacy of our integrated approach to Branding, User Experience, and eCommerce Strategy. Key performance indicators (KPIs) have demonstrated a remarkable uptick across the board. Notably, User Engagement has skyrocketed, a testament to the compelling storytelling and seamless user experience we've designed.
