DBCO

Ramy Brook

Brand, eCommerce, and Performance 
for a New York Fashion Icon

LIVE SITE

https://www.ramybrook.com

INDUSTRY

Fashion

PARTNERS

Shopify Plus

Ramy Brook is one of New York’s most vibrant personalities, and her namesake brand reflects that same sense of energy, glamour, and confidence. With a strong celebrity following and loyal customer base, the brand was ready for its next phase of digital growth.

Design & Build Co. were tasked with driving commercial performance by strengthening brand credibility, through elevated digital positioning, improved presentation, and a deep understanding of fashion and luxury consumers and the user experience required to engage them. Since 2017, we’ve built a lasting partnership with Ramy Brook, delivering multiple redesigns of the eCommerce experience and supporting ongoing optimisation as a trusted partner.
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Online sales growth in 12 months
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YoY increase in new customers
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Designing a Shopify Plus User Experience That Drives Performance

User experience and conversion rate optimisation were placed at the forefront of the redesign. By re-engineering the customer journey on Shopify Plus, from intuitive navigation to streamlined product discovery – we created an eCommerce experience that balanced elevated design with measurable commercial impact, delivering stronger conversion and customer retention.
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What We Did

  • Brand Positioning
  • eCommerce Design and User Experience
  • UX Consultancy
  • Website User Experience and User Interface Design
  • Quality Assurance & Accessibility
Shoppable Mobile Collections
Intuitive Menu with Sub-Collection Promo
Inline Filter Chips
Shop the Look
In-Cart Cross-Sell

Elevating Brand Positioning for a Leading New York Fashion Brand

To reflect Ramy Brook’s status as a New York fashion icon, we redefined the brand’s digital presence with a sharper, more confident aesthetic. Leveraging the capabilities of Shopify Plus, our approach ensured the online experience not only embodied the glamour and energy of the brand but also reinforced its credibility with discerning fashion and luxury consumers.
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Looking to collaborate? Get in touch
 to find out how we can help.
info@designandbuild.co
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
 
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
 
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
 
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
 
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
 
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
 
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
 
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
 
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