DBCO

Rat & Boa

Boosting Performance and Brand 
Credibility on Shopify Plus

LIVE SITE

https://www.ratandboa.com

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus, Loyalty Lion, Klaviyo

Rat & Boa has rapidly become a trendsetter in the influencer-led fashion world, known for its bold designs and strong brand identity. Collaborating with Design & Build Co., founders Valentina and Stephanie sought to elevate their digital presence to solidify their standing in the competitive DTC fashion space.

By working closely with the brand’s marketing, development, and external teams, we executed a comprehensive brand refresh, aimed at enhancing credibility and showcasing Rat & Boa’s creative essence. Our mobile-first, conversion-focused approach delivered a digital platform that not only captures the brand’s unique appeal but also drives growth in a competitive market.

Fostering Long-Term Connections

To deepen customer relationships, we implemented a dynamic loyalty program, offering rewards and exclusive perks for frequent shoppers. This initiative was designed to encourage repeat purchases, build brand advocacy, and foster a stronger sense of community, all while seamlessly integrating with the mobile-first shopping experience.

What We Did

  • Brand Refresh & Positioning
  • eCommerce Design and User Experience
  • eCommerce Site Audit
  • Custom Shopify Theme
  • Klaviyo Email Marketing Templates
  • UX Consultancy
  • Conversion Rate Optimisation
Overlay Shopping Experience
Intuitive Menu with Sub-Collection Promo
Advanced Search Functionality
Style 'Breakdown' Section
Carousel with Quick Navigation
Advanced Collections Page Filter

Immersive Shopping Journeys: Where Fashion Meets Storytelling

We brought Rat & Boa’s collections to life by creating immersive shoppable lookbooks and editorials, allowing customers to explore stories around each piece. The seamless integration of product details within editorial content enhances both engagement and purchase intent, making shopping more dynamic and experiential. Our strategic focus on mobile-first design, coupled with advanced shopping features, optimised the user journey across all touchpoints. 
DBCO-Rat&Boa-Mock-Up-1
DBCO-Rat&Boa-Mock-Up-2

Looking to collaborate? Get in touch
 to find out how we can help.
info@designandbuild.co
How is DBCO different from other agencies?
DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.
 
What are the ways we can collaborate?
We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.
 
For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.
 
Do you work with in-house teams or as a standalone partner?
We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.
 
What industries do you specialise in?
We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.
 
Do you offer end-to-end service or work with existing teams?
We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.
 
How long do projects typically take?
Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.
 
For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.
 
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