DBCO

Rat & Boa

Boosting Performance and Brand 
Credibility on Shopify Plus

LIVE SITE

https://www.ratandboa.com

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus, Loyalty Lion, Klaviyo

Rat & Boa has rapidly become a trendsetter in the influencer-led fashion world, known for its bold designs and strong brand identity. Collaborating with Design & Build Co., founders Valentina and Stephanie sought to elevate their digital presence to solidify their standing in the competitive DTC fashion space.

By working closely with the brand’s marketing, development, and external teams, we executed a comprehensive brand refresh, aimed at enhancing credibility and showcasing Rat & Boa’s creative essence. Our mobile-first, conversion-focused approach delivered a digital platform that not only captures the brand’s unique appeal but also drives growth in a competitive market.

Fostering Long-Term Connections

To deepen customer relationships, we implemented a dynamic loyalty program, offering rewards and exclusive perks for frequent shoppers. This initiative was designed to encourage repeat purchases, build brand advocacy, and foster a stronger sense of community, all while seamlessly integrating with the mobile-first shopping experience.

What We Did

  • Brand Refresh & Positioning
  • eCommerce Design and User Experience
  • eCommerce Site Audit
  • Custom Shopify Theme
  • Klaviyo Email Marketing Templates
  • UX Consultancy
  • Conversion Rate Optimisation
Overlay Shopping Experience
Intuitive Menu with Sub-Collection Promo
Advanced Search Functionality
Style 'Breakdown' Section
Carousel with Quick Navigation
Advanced Collections Page Filter

Immersive Shopping Journeys: Where Fashion Meets Storytelling

We brought Rat & Boa’s collections to life by creating immersive shoppable lookbooks and editorials, allowing customers to explore stories around each piece. The seamless integration of product details within editorial content enhances both engagement and purchase intent, making shopping more dynamic and experiential. Our strategic focus on mobile-first design, coupled with advanced shopping features, optimised the user journey across all touchpoints. 
DBCO-Rat&Boa-Mock-Up-1
DBCO-Rat&Boa-Mock-Up-2

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.
info@designandbuild.co
What does DBCO do?
DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?
We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.
 
How is DBCO different from other eCommerce agencies?
DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.
 
What is brand-led eCommerce?
Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.
 
What does a Shopify Plus redesign project involve?
A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.
 
Do you offer retainer-based support?
Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.
 
Where is DBCO based?
DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.
 
DBCO
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