Rat & Boa
Boosting Performance and Brand
Credibility on Shopify Plus
LIVE SITE
INDUSTRY
Fashion
TECHNOLOGY
Shopify Plus, Loyalty Lion, Klaviyo
Rat & Boa has rapidly become a trendsetter in the influencer-led fashion world, known for its bold designs and strong brand identity. Collaborating with Design & Build Co., founders Valentina and Stephanie sought to elevate their digital presence to solidify their standing in the competitive DTC fashion space.
By working closely with the brand’s marketing, development, and external teams, we executed a comprehensive brand refresh, aimed at enhancing credibility and showcasing Rat & Boa’s creative essence. Our mobile-first, conversion-focused approach delivered a digital platform that not only captures the brand’s unique appeal but also drives growth in a competitive market.
Fostering Long-Term Connections
To deepen customer relationships, we implemented a dynamic loyalty program, offering rewards and exclusive perks for frequent shoppers. This initiative was designed to encourage repeat purchases, build brand advocacy, and foster a stronger sense of community, all while seamlessly integrating with the mobile-first shopping experience.
What We Did
- Brand Refresh & Positioning
- eCommerce Design and User Experience
- eCommerce Site Audit
- Custom Shopify Theme
- Klaviyo Email Marketing Templates
- UX Consultancy
- Conversion Rate Optimisation
Immersive Shopping Journeys: Where Fashion Meets Storytelling
We brought Rat & Boa’s collections to life by creating immersive shoppable lookbooks and editorials, allowing customers to explore stories around each piece. The seamless integration of product details within editorial content enhances both engagement and purchase intent, making shopping more dynamic and experiential. Our strategic focus on mobile-first design, coupled with advanced shopping features, optimised the user journey across all touchpoints.
