In close collaboration with Sabyasachi, a brand celebrated for its seamless blend of heritage and modernity, DBCO initiated a meticulous Brand Discovery phase to develop a visual language that reflects the brand's unique positioning. Alongside Sabyasachi Mukherjee and the brand's senior leadership team, we crafted an eCommerce-ready site that serves as more than a sales portal.
The 'World of Sabyasachi' offers a luxurious flagship digital experience, featuring immersive editorial experiences that spotlight the brand's Collaborations, Art Foundation, Social Initiatives, and History. Designed to captivate both domestic and international audiences, Sabyasachi's first digital flagship embodies the brand's rich narrative and refined aesthetic.
Mobile Traffic
Million Social Media Following
Integrating UI/UX Excellence in Sabyasaachi’s Online Presence
Building on the foundations laid during the Brand Discovery phase, DBCO strategically positioned Sabyasachi for international expansion. We integrated best-in-class UI with intuitive UX features to not only bolster conversion rate optimisation (CRO) but also to create a seamless brand experience. This unified approach to UI and UX is essential to the project's success. Furthermore, our tailored typography and layout accommodated a diverse range of image styles from Sabyasachi's global landscape, elegantly featuring the brand's high-profile collaborations with industry giants like L'Oréal, Estée Lauder, and H&M.
Pioneering eCommerce Design for Sabyasachi’s Global Audience
To elevate Sabyasachi's eCommerce platform for a global audience, we focused on blending the brand's luxury craftsmanship with a seamless, user-friendly shopping experience. This project showcases the successful integration of aesthetic excellence with functional design in high-fashion eCommerce.
- Created an interface that reflects the brand's luxury craftsmanship.
- Focused on providing a seamless and user-friendly shopping experience.
- Integrated advanced design techniques and innovative Shopify solutions.
- Boosted engagement and sales through a refined digital presence.
What We Did
- Brand Refresh and Positioning
- eCommerce Design and User Experience
- Shopify Development
- Figma Protopying
- Quality Assurance
- Ongoing Success
Modern Luxury Meets Traditional Elegance: Reimagining Sabyasachi’s Digital Direction
Our design approach for Sabyasachi's digital presence was to create a contemporary aesthetic that resonates with an international audience accustomed to the language of luxury. This modern design philosophy stands in elegant contrast to the rich, opulent imagery synonymous with Sabyasachi's campaigns and collaborations. This duality not only underscores the brand's versatility but also highlights our capability to blend traditional luxury with modern digital sensibilities.
