In close collaboration with Sabyasachi, a brand celebrated for its seamless blend of heritage and modernity, Design & Build Co. initiated a meticulous Brand Discovery phase to develop a visual language that reflects the brand's unique positioning. Alongside Sabyasachi Mukherjee and the brand's senior leadership team, we crafted an eCommerce-ready site that serves as more than a sales portal. The 'World of Sabyasachi' offers a luxurious flagship digital experience, featuring immersive editorial experiences that spotlight the brand's Collaborations, Art Foundation, Social Initiatives, and History. Designed to captivate both domestic and international audiences, Sabyasachi's first digital flagship embodies the brand's rich narrative and refined aesthetic.
Brand and Positioning
eCommerce Design and User Experience
Building on the foundations laid during the Brand Discovery phase, Design & Build Co. strategically positioned Sabyasachi for international expansion. We integrated best-in-class UI with intuitive UX features to not only bolster conversion rate optimisation (CRO) but also to create a seamless brand experience. This unified approach to UI and UX is essential to the project's success. Furthermore, our tailored typography and layout accommodated a diverse range of image styles from Sabyasachi's global landscape, elegantly featuring the brand's high-profile collaborations with industry giants like L'Oréal, Estée Lauder, and H&M.
In our quest to set new standards in luxury online retail, the Design & Build Co. team meticulously tailored Sabyasachi's eCommerce platform to appeal to a diverse, global audience. Our focus was on creating an interface that not only reflects Sabyasachi's exquisite craftsmanship but also ensures a seamless, user-friendly shopping experience. By integrating advanced design techniques and innovative Shopify solutions, we enhanced the brand's digital presence, significantly boosting engagement and sales. This project exemplifies our commitment to merging aesthetic excellence with functional design in the realm of high-fashion eCommerce.
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