Sabyasachi

Establishing Sabyasachi's First
International eCommerce

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

Alongside the iconic Sabyasachi Mukherjee and the brand's senior team, DBCO developed an eCommerce site that goes beyond sales. The 'World of Sabyasachi' acts as a digital flagship, offering immersive editorials on the brand's Collaborations, Art Foundation, Social Initiatives, and History. Crafted for both domestic and global audiences, Sabyasachi's first online flagship beautifully embodies its rich story and refined aesthetic.

Mobile Traffic

1.0

Million Social Media Following

Integrating UI/UX Excellence in Sabyasaachi’s Online Presence

Building on insights from the Brand Discovery phase, DBCO positioned Sabyasachi for international growth by integrating best-in-class UI with intuitive UX to enhance CRO and deliver a cohesive brand experience. Our tailored typography and layout also accommodated Sabyasachi's diverse imagery, elegantly showcasing high-profile collaborations with brands like L'Oréal, Estée Lauder, Christian Louboutin and De Beers.

Pioneering eCommerce Design for Sabyasachi’s Global Audience

To elevate Sabyasachi's eCommerce platform for a global audience, we focused on blending the brand's luxury craftsmanship with a seamless, user-friendly shopping experience. Showcasing the successful integration of aesthetic excellence with functional design in high-fashion eCommerce.

Created an interface that reflects the brand's luxury craftsmanship.
Integrated advanced design techniques and innovative Shopify solutions.
Boosted engagement and sales through a refined digital presence.

What We Did

Brand Refresh & Positioning
eCommerce Design and User Experience
Design Sprints & Style Guide
Shopify Plus Development
UX Consultancy
Social Marketing & Templates
Quality Assurance & Accessibility

Modern Luxury Meets Traditional Elegance: Reimagining Sabyasachi’s Digital Direction

Our approach to Sabyasachi's digital design was to craft a modern aesthetic that appeals to an international luxury audience. This contemporary style contrasts elegantly with Sabyasachi's rich, opulent imagery, showcasing the brand's versatility and DBCO's skill in merging traditional luxury with modern digital design.

Looking to collaborate? Get in touch
to find out how we can help.

info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

Establishing Sabyasachi's First International eCommerce