Alongside the iconic Sabyasachi Mukherjee and the brand's senior team, DBCO developed an eCommerce site that goes beyond sales. The 'World of Sabyasachi' acts as a digital flagship, offering immersive editorials on the brand's Collaborations, Art Foundation, Social Initiatives, and History. Crafted for both domestic and global audiences, Sabyasachi's first online flagship beautifully embodies its rich story and refined aesthetic.
Mobile Traffic
Million Social Media Following
Integrating UI/UX Excellence in Sabyasaachi’s Online Presence
Building on insights from the Brand Discovery phase, DBCO positioned Sabyasachi for international growth by integrating best-in-class UI with intuitive UX to enhance CRO and deliver a cohesive brand experience. Our tailored typography and layout also accommodated Sabyasachi's diverse imagery, elegantly showcasing high-profile collaborations with brands like L'Oréal, Estée Lauder, Christian Louboutin and De Beers.
Pioneering eCommerce Design for Sabyasachi’s Global Audience
To elevate Sabyasachi's eCommerce platform for a global audience, we focused on blending the brand's luxury craftsmanship with a seamless, user-friendly shopping experience. Showcasing the successful integration of aesthetic excellence with functional design in high-fashion eCommerce.
- Created an interface that reflects the brand's luxury craftsmanship.
- Integrated advanced design techniques and innovative Shopify solutions.
- Boosted engagement and sales through a refined digital presence.
What We Did
- Brand Refresh & Positioning
- eCommerce Design and User Experience
- Design Sprints & Style Guide
- Shopify Plus Development
- UX Consultancy
- Social Marketing & Templates
- Quality Assurance & Accessibility
Modern Luxury Meets Traditional Elegance: Reimagining Sabyasachi’s Digital Direction
Our approach to Sabyasachi's digital design was to craft a modern aesthetic that appeals to an international luxury audience. This contemporary style contrasts elegantly with Sabyasachi's rich, opulent imagery, showcasing the brand's versatility and DBCO's skill in merging traditional luxury with modern digital design.
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Stella McCartney
