Sabyasachi

Establishing Sabyasachi's First
International eCommerce

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

Alongside the iconic Sabyasachi Mukherjee and the brand's senior team, DBCO developed an eCommerce site that goes beyond sales. The 'World of Sabyasachi' acts as a digital flagship, offering immersive editorials on the brand's Collaborations, Art Foundation, Social Initiatives, and History. Crafted for both domestic and global audiences, Sabyasachi's first online flagship beautifully embodies its rich story and refined aesthetic.

Mobile Traffic

1.0

Million Social Media Following

Integrating UI/UX Excellence in Sabyasaachi’s Online Presence

Building on insights from the Brand Discovery phase, DBCO positioned Sabyasachi for international growth by integrating best-in-class UI with intuitive UX to enhance CRO and deliver a cohesive brand experience. Our tailored typography and layout also accommodated Sabyasachi's diverse imagery, elegantly showcasing high-profile collaborations with brands like L'Oréal, Estée Lauder, Christian Louboutin and De Beers.

Pioneering eCommerce Design for Sabyasachi’s Global Audience

To elevate Sabyasachi's eCommerce platform for a global audience, we focused on blending the brand's luxury craftsmanship with a seamless, user-friendly shopping experience. Showcasing the successful integration of aesthetic excellence with functional design in high-fashion eCommerce.

Created an interface that reflects the brand's luxury craftsmanship.
Integrated advanced design techniques and innovative Shopify solutions.
Boosted engagement and sales through a refined digital presence.

What We Did

Brand Refresh & Positioning
eCommerce Design and User Experience
Design Sprints & Style Guide
Shopify Plus Development
UX Consultancy
Social Marketing & Templates
Quality Assurance & Accessibility

Modern Luxury Meets Traditional Elegance: Reimagining Sabyasachi’s Digital Direction

Our approach to Sabyasachi's digital design was to craft a modern aesthetic that appeals to an international luxury audience. This contemporary style contrasts elegantly with Sabyasachi's rich, opulent imagery, showcasing the brand's versatility and DBCO's skill in merging traditional luxury with modern digital design.

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.

info@designandbuild.co

What does DBCO do?

DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?

We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.

How is DBCO different from other eCommerce agencies?

DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.

What is brand-led eCommerce?

Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.

What does a Shopify Plus redesign project involve?

A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.

Do you offer retainer-based support?

Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.

Where is DBCO based?

DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.

Establishing Sabyasachi's First International eCommerce