RECREATING THE ASPIRATIONAL WORLD OF A JET-SET DRESSMAKER
Saloni Lodha’s designs spring directly from her international and peripatetic lifestyle. Drawing on her rich Indian heritage, the designer also splits her time between London and Hong Kong, making her the embodiment of the modern global traveller. This personal sense of style and sophistication comes across in her designs, but also in the way that she markets her brand, creating incredible experiences that bring together some of the world’s top tastemakers. We’ve worked closely with Saloni over the last couple of years to help translate this into a digital ecomms offer that doesn’t dilute the vibrancy of her very human approach.