Stella McCartney
A Flagship eCommerce Platform
for a Sustainable British Brand
LIVE SITE
INDUSTRY
Fashion
TECHNOLOGY
Custom Build
As a leader in luxury fashion, Stella McCartney has long championed sustainable design. DBCO led the full redesign of Stella McCartney's eCommerce flagship, working closely with the executive team to create a digital platform reflecting the brand's ethos. Built in partnership with Yoox and transitioned to Salesforce in 2019, the design has enabled ongoing in-house optimisation, demonstrating our commitment to lasting, adaptable user experiences.
Conversation Rate
Million Annual Revenue
Boosting Converstion and AOV Through User-Centric Design
After auditing the user journey, we found that much of the traffic was landing directly on category and product pages via social media and search. By enhancing these key entry points, we improved both conversion rates and average order value. This data-driven focus targeted high-impact areas, delivering measurable success for the Stella McCartney brand.
Crafting a Seamless Mobile Experience
As mobile continues to be a strategic focus for online retailers, we aimed to simplify and streamline the mobile user journey. By eliminating unnecessary elements from the product pages, we created a frictionless path-to-purchase, enriched with intuitive feedback and sleek interactions.
- Simplified and streamlined the mobile user journey.
- Removed unnecessary elements from product pages for a cleaner experience.
- Introduced intuitive feedback and sleek interactions.
- Developed a rapid mobile checkout process.
- Added multiple payment options for user convenience.
What We Did
- Brand Refresh & Positioning
- Design Sprints & Style Guide
- eCommerce Design and User Experience
- eCommerce Site Audit
- UX Consultancy
- Quality Assurance & Accessibility
- Performance & Ongoing Success
Championing Sustainability Through Engaging Content
Stella McCartney's long-standing commitment to sustainability is a cornerstone of the brand, making it a key focus in our redesign. We designed a comprehensive content hub that shines a spotlight on the brand's leadership in sustainable luxury fashion. From a meticulously crafted timeline to rich editorial pages, we've created a digital space that not only educates but also engages users, further solidifying Stella McCartney's role as an industry pioneer in ethical practices.
Next Project
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