STELLA McCARTNEY

YOOX-NET-A-PORTER ECOMMERCE


Stella-McCartney-hero

AN ECOMMERCE FLAGSHIP FOR A PRINCIPLED AND UNIQUE BRITISH BRAND

Few modern luxury brands have built such a clear point of view and unique positioning as Stella McCartney. Committing to sustainable design long before it was a trend, the brand has always set itself apart through both values and aesthetic, staying one step ahead of the consumer curve. We worked closely with Stella and her leadership team to ensure that this unique positioning carried through to the ecommerce flagship, balancing the multi-category brands within the company while ensuring that the same tone-of-voice and aesthetic carried throughout. Because storytelling is such a key part of the Stella brand, a lively content hub was developed while ecomms development was in partnership with Yoox-Net-a-Porter.