Tatras

Bold Minimalistic Luxury for
a Global Audience

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Salesforce Commerce Cloud

As eCommerce takes centre stage, Tatras sought to elevate its digital presence to match its high standards and growing global audience. Recognising the shift toward understated luxury, the brand partnered with DBCO to create a refined online experience, aligning its digital strategy with evolving consumer tastes and reinforcing its position in the luxury market.

Shaping the Brand Position for Global Appeal

As global consumers lean toward understated luxury, aligning Tatras' brand position was essential to captivating a discerning market. Our work at DBCO distilled the brand’s essence to resonate with those seeking refined sophistication. Through in-depth research and analytics, we crafted an identity that speaks to this demand for a straightforward yet luxurious experience, resulting in a revitalised brand image that attracts and retains a loyal global audience.

Creating a Digital Brand for Optimised eCommerce

Our Brand Discovery phase laid the groundwork for a transformative eCommerce journey with Tatras. We reimagined each user interface element from typography and color palettes to buttons, menus, and forms, to reflect Tatras’ refined, minimalist brand identity. This comprehensive redesign culminated in a digital Style Guide, ensuring brand consistency across all key user journeys.

Intuitive Navigation Menus, streamlined for easy access to key product categories.
Responsive Design Elements with adaptive features ensuring a seamless experience across devices.
User friendly forms with real-time feedback for smoother interactions.

What We Did

Brand Positioning & Strategy
eCommerce Design and User Experience
eCommerce Site Audit
UX Consultancy
Strategic Key Page Custom Designs
Packaging Concept Design
Quality Assurance & Accessibility

Sophisticated User Experience for Enhanced Conversion

DBCO developed a sophisticated, user-centric eCommerce platform for Tatras that combines modern design with exceptional functionality. Through intuitive layouts, performance optimisation, and enhanced user engagement, we crafted a seamless experience that strengthens customer connections. This strategic approach drove a notable increase in conversion rates globally, reinforcing Tatras' standing in the luxury fashion eCommerce sector.

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info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

Bold Minimalistic Luxury for a Global Audience