Tatras

Bold Minimalistic Luxury for
a Global Audience

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Salesforce Commerce Cloud

As eCommerce takes centre stage, Tatras sought to elevate its digital presence to match its high standards and growing global audience. Recognising the shift toward understated luxury, the brand partnered with DBCO to create a refined online experience, aligning its digital strategy with evolving consumer tastes and reinforcing its position in the luxury market.

Shaping the Brand Position for Global Appeal

As global consumers lean toward understated luxury, aligning Tatras' brand position was essential to captivating a discerning market. Our work at DBCO distilled the brand’s essence to resonate with those seeking refined sophistication. Through in-depth research and analytics, we crafted an identity that speaks to this demand for a straightforward yet luxurious experience, resulting in a revitalised brand image that attracts and retains a loyal global audience.

Creating a Digital Brand for Optimised eCommerce

Our Brand Discovery phase laid the groundwork for a transformative eCommerce journey with Tatras. We reimagined each user interface element from typography and color palettes to buttons, menus, and forms, to reflect Tatras’ refined, minimalist brand identity. This comprehensive redesign culminated in a digital Style Guide, ensuring brand consistency across all key user journeys.

Intuitive Navigation Menus, streamlined for easy access to key product categories.
Responsive Design Elements with adaptive features ensuring a seamless experience across devices.
User friendly forms with real-time feedback for smoother interactions.

What We Did

Brand Positioning & Strategy
eCommerce Design and User Experience
eCommerce Site Audit
UX Consultancy
Strategic Key Page Custom Designs
Packaging Concept Design
Quality Assurance & Accessibility

Sophisticated User Experience for Enhanced Conversion

DBCO developed a sophisticated, user-centric eCommerce platform for Tatras that combines modern design with exceptional functionality. Through intuitive layouts, performance optimisation, and enhanced user engagement, we crafted a seamless experience that strengthens customer connections. This strategic approach drove a notable increase in conversion rates globally, reinforcing Tatras' standing in the luxury fashion eCommerce sector.

We work with considered fashion, luxury,
and beauty brands on Shopify Plus.

info@designandbuild.co

What does DBCO do?

DBCO is a Shopify Plus agency specialising in brand-led eCommerce for fashion, luxury, and beauty brands. We provide end-to-end services including creative direction, UX design, Shopify Plus development, conversion rate optimisation, and email and digital marketing creative. We work with brands on a project basis and through ongoing retained partnerships.

What types of brands does DBCO work with?

We work primarily with premium and luxury fashion, beauty, and lifestyle brands trading on Shopify Plus or evaluating a migration to it. Past and current clients include Balmain, Stella McCartney, Rat & Boa, Lyma, Liu Jo, Anglo-Italian, Tatras, J&M Davidson, Mina Baie, and Ramy Brook.

How is DBCO different from other eCommerce agencies?

DBCO operates at the intersection of brand strategy and eCommerce execution. Most digital agencies focus on technical delivery or broad marketing. We focus on the design and experience layer, the decisions that shape how a brand is perceived and how customers behave on-site. This means working closely with a brand's creative direction, not just its commercial metrics.

What is brand-led eCommerce?

Brand-led eCommerce is the practice of designing digital retail experiences that prioritise brand equity alongside commercial performance. Rather than optimising purely for short-term conversion metrics, a brand-led approach considers how design decisions affect customer perception, long-term loyalty, and positioning relative to competitors. For luxury and premium brands this distinction matters: excessive discounting signals, generic UX patterns, or low-quality presentation can actively undermine brand value.

What does a Shopify Plus redesign project involve?

A Shopify Plus redesign with DBCO involves a discovery and strategy phase, followed by UX architecture, visual design, and Shopify Plus development. Projects typically run between 8 and 16 weeks depending on scope. We handle creative direction and UX design directly, with development delivered through a specialist Shopify Plus partner. Post-launch, we offer retained support for ongoing optimisation.

Do you offer retainer-based support?

Yes. Retainers are structured around a monthly scope of work and provide access to our full range of services, including UX design, CRO, creative direction, and email and digital marketing creative. Retained clients benefit from continuity of knowledge, reduced rates for longer commitments, and faster turnaround on time-sensitive requests.

Where is DBCO based?

DBCO is a registered UK company, headquartered at 71-75 Shelton Street, London WC2H 9JQ. We work with clients globally, including brands in the United Kingdom, Europe, Asia, and the United States, and operate remotely across time zones.

Bold Minimalistic Luxury for a Global Audience