ECOMMERCE STRATEGY
ECOMMERCE STRATEGY
Successful eCommerce today rests on great strategy as much as it does great technology. At Design & Build, we start every eCommerce project with a brand deep dive to explore exactly what kind of user journey feels right for our client. For some brands, this will be filled with emotive content and powerful editorial to drive a deeper connection, while for others, it will be all about a sleek and minimal path to purchase.
Because Design & Build combines expertise in content creation as well as technical execution, we’re able to work with a wide range of clients with varied needs. Some eCommerce projects will therefore be straightforward execution, while others will be much more consultative, brand-building, and storytelling pieces. Whichever path is chosen, it is completely bespoke to the client’s brand and business.
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