Shopify Online Store 2.0 Services

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Image: Stella McCartney

Shopify Online Store 2.0 is a game-changer for eCommerce businesses, offering greater flexibility, customisation, and performance improvements over previous versions. Released as part of Shopify’s commitment to providing merchants with more control over their store design and functionality, Online Store 2.0 enables businesses to build highly optimised, user-friendly, and scalable eCommerce experiences.

At Design and Build Co., a London-based digital agency specialising in Brand-Led eCommerce, Strategic Thinking, and User Experience for Fashion, Luxury, and Beauty brands, we leverage the latest advancements in Shopify Online Store 2.0 to create seamless and high-performing digital experiences.

Key Features of Shopify Online Store 2.0

Sections Everywhere in Shopify
One of the most significant improvements in Shopify Online Store 2.0 is the introduction of "sections everywhere." Previously, sections were only available on the homepage. Now, businesses can add and customise sections across all pages, providing enhanced flexibility in layout and design.

With our expertise in Shopify theme development for Online Store 2.0, Design and Build Co. ensures that brands can take full advantage of this feature, creating dynamic, engaging, and visually stunning storefronts.

Shopify Online Store 2.0 Metafields
Another key upgrade in Shopify Online Store 2.0 is the enhanced metafields functionality. Merchants can now add custom metafields without relying on third-party apps. This feature is essential for brands that need to display additional product information, such as materials, care instructions, or compatibility details.

Our team at Design and Build Co. integrates Shopify Online Store 2.0 metafields to enhance product detail pages, improve SEO, and provide shoppers with comprehensive product insights, improving conversion rates.

Online Store 2.0 Shopify Themes
The introduction of new Online Store 2.0 themes allows merchants to leverage modern, high-performance designs that support advanced functionality. Shopify’s latest themes are optimised for speed, user experience, and conversion, making them a solid foundation for any brand.

At Design and Build Co., we offer custom Shopify Online Store 2.0 theme development tailored to each brand’s identity, ensuring a seamless shopping experience. Our expertise includes theme customisation, brand consistency, and performance optimisation.

Why Migrate to Shopify Online Store 2.0?

Benefits of Upgrading
For businesses still using an older Shopify version, migrating to Online Store 2.0 offers several advantages:

  1. Improved website performance
  2. Greater customisation with sections everywhere in Shopify
  3. Enhanced product data management with Shopify Online Store 2.0 metafields
  4. Faster load times and improved mobile responsiveness
  5. Access to new and optimised Online Store 2.0 Shopify themes


How Design and Build Co. Can Help with Migration
Migrating to Shopify Online Store 2.0 requires careful planning to ensure a smooth transition. Our team at Design and Build Co. specialises in Shopify migrations, ensuring that brands maintain their SEO rankings, preserve their store data, and optimise their user experience.

We assess each store’s needs, recommend the best approach, and execute a seamless migration, whether upgrading an existing Shopify theme or developing a new Shopify Online Store 2.0 theme from scratch.

Shopify Online Store 2.0 Theme Development

Custom-Built Themes for Enhanced User Experience
With Online Store 2.0, brands have greater control over their design and user experience. Our London-based agency develops Shopify Online Store 2.0 themes tailored to brand aesthetics, usability, and performance. We focus on:

  1. Mobile-first design
  2. Fast page loading speeds
  3. Engaging and intuitive navigation
  4. SEO-optimised structure
  5. Accessibility and inclusivity


Performance Optimisation and SEO
A well-developed Shopify Online Store 2.0 theme isn’t just about aesthetics—it’s about performance. Our team implements best practices for SEO and page speed, ensuring that stores rank higher on search engines and provide a seamless shopping experience.

Contact Design and Build Co. today to discuss your Shopify Online Store 2.0 project.

Shopify Online Store 2.0 is a significant step forward in eCommerce platform development, offering brands more control over their design and functionality. At Design and Build Co., we specialise in Shopify Online Store 2.0 services, from migration to theme development, ensuring that brands in the Fashion, Luxury, and Beauty industries can leverage the latest technology for growth.

Whether you need a custom Online Store 2.0 Shopify theme, migration assistance, or performance optimisation, our team in London and Lisbon is ready to help you elevate your eCommerce presence.

Frequently Asked Questions

What is Shopify Online Store 2.0?
Shopify Online Store 2.0 is the latest version of Shopify’s eCommerce platform, offering enhanced customisation, performance improvements, and advanced theme development capabilities.
 
What are Shopify Online Store 2.0 themes?
Shopify Online Store 2.0 themes are built using the latest framework, designed for flexibility, faster loading times, and enhanced user experience.
 
How do I migrate my store to Shopify Online Store 2.0?
Migrating to Shopify Online Store 2.0 requires updating your theme, restructuring sections, and optimising metafields. Design and Build Co. provides expert migration services to ensure a smooth transition.
 
How does Shopify sections everywhere improve store design?
Sections everywhere in Shopify allow merchants to customise all pages with modular sections, enabling a more dynamic and engaging website layout.
 
How does Shopify Online Store 2.0 metafields benefit my business?
Metafields provide greater flexibility in managing and displaying custom product information, enhancing user experience and SEO.
Can Design and Build Co. help with Shopify theme development for Online Store 2.0?
Yes, Design and Build Co. specialises in custom Shopify Online Store 2.0 theme development, creating tailored solutions that enhance brand identity and user experience.

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