BACCARAT

Giving Expert Salespeople Digital Tools to Sell Luxury Items

Masters in crystal design and manufacturing, Baccarat’s top-end chandeliers can cost upwards of £250,000 and therefore represent a significant luxury investment. The brand was looking for a digital experience that could give expert staff in-store a bespoke digital sales tool. Working closely with Baccarat and technical partners Haptic Media, we created the immersive My Baccarat Studio iOS App that allows customers to visualise chandelier designs in their own space.

CASE STUDIES