Fabric of Society

A New Multibrand eCommerce
Destination for the Middle East

LIVE SITE

INDUSTRY

Fashion

TECHNOLOGY

Shopify Plus

Entrusted with launching Fabric of Society (FoS) Kuwait's new innovative eCommerce platform DBCO delved deeply into brand discovery and conceptualisation. In a highly competitive digital landscape, our meticulous research targeted Gen Z's high-end consumers, who seek laid-back luxury, innovation, and sustainability. We embraced FoS's multi-dimensional vision, extending beyond luxury shopping to become a cultural hub for emerging artists and ethical fashion, shaping a unique narrative for an international audience.

Crafting a Global Luxury Brand and Enhanced User Experience

With the clear mission to turn Fabric of Society (FoS) into an emblematic luxury brand, we initiated with an intensive brand discovery phase. Our scrutiny led to a finely-tuned Style Guide, mirroring FoS's devotion to laid-back luxury and ecological stewardship. Translating these nuanced insights into practicality, our design sprints resulted in an artisanal Shopify theme. Not just a digital interface, but an accessible yet aspirational realm where discerning shoppers feel seen, heard, and treasured.

Digital Tools and Omnichannel Strategy

In an era where personalisation is pivotal, our suite of custom apps elevates customer experience to uncharted territories. Imagine the sustainability of seamless packaging pick-up meshing with the innovation of real-time wishlist tracking. To further extend FoS’s reach, we synchronised branding elements across diverse platforms. From animated Instagram templates to bespoke Klaviyo email marketing campaigns, we have tailored every touchpoint to resonate with FoS’s core values.

What We Did

Brand Direction & Identity
eCommerce Design and User Experience
Design Sprints & Style Guide
Brand Positioning & Launch Plan
Shopify Plus Development
Custom Shopify App
Social Marketing & Templates
Quality Assurance & Accessibility

Design Consistency and Brand Loyalty

Consistency is more than repetition; it’s a language of reliability and trust. To make this integral to FoS, we built a modular, scalable design system that ensures visual harmony from the website to social media, with every detail reflecting the brand’s essence. This meticulous approach enhances credibility and loyalty, transforming customer interactions into meaningful connections. Through these layered strategies, DBCO has set a new standard for sustainable luxury eCommerce, introducing FoS to the market in a way that resonates with discerning, eco-conscious consumers.

Looking to collaborate? Get in touch
to find out how we can help.

info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

A New Multibrand eCommerce Destination for the Middle East