DTC eCommerce for an elevated circular swimwear brand from Japan

Design & User Experience
Rapid Prototyping

Shopify Plus
Four Sixty

Brand Identity and Content by Sum 

Design and Build worked closely with the founders of the circular swimwear brand Kōraru to transform their conscious message into an authentic digital experience designed to stand out from the crowd. With an emphasis on Japanese craft and design, coupled with material innovation, Kōraru is devoted to seeking a direct relationship with a growing audience of conscious consumers. The result is an elevated DTC eCommerce destination that articulates key brand values alongside an intuitive shopping experience.

Straight to the point: eCommerce for the post-hype consumer

To deliver a site with staying power, we created a platform that communicates a meaningful message with optimal performance. To ensure a sleek and minimal path-to-purchase journey, inline editorial blocks, editorial-style imagery, and sub-category navigation within pages allow users to effortlessly move between categories without revisiting the mega menu. This coherent design coupled with Four Sixty app for the integration of user-generated content tailored to each product category ensured a streamlined user experience. 

Emotive imagery and intelligent design

Our designs were heavily inspired by the utility and function that sits at the core of the new  Kōraru brand. Editorial imagery is featured heavily throughout the user journeys to promote an emotional connection between the customer and product. We transform desire into demand with seamless shopping functionalities including integrated 'Quick Add' product tiles, embedded shoppable user-generated content, facilitated by Four Sixty, and contextual navigation of sub-categories within Product Listing Pages. 


“It’s very hard not to rave about Design & Build Co.  It was not just the end product that exceeded expectations, but the process of getting there that was impeccable. They made no compromise on User Experience or eCommerce value while making the website look sleek, modern, and sophisticated. Design & Build Co. was the perfect team to be given a blank slate to create our website. They used their experience and creativity to bring to life something that represents us 100% and will bring real value to our customers.

Oana P. Romaneiro, Chief Executive Officer, Kōraru 

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