Telling a Unified Online Story for a Multi-Category Giant
STRATEGY, ECOMMERCE DESIGN AND PROTOTYPING
Taking the traditional craftsmanship and sun-soaked aesthetic of Capri to a mass audience, Liu Jo was looking for an eCommerce solution that could balance their many different sub-lines and product categories. From womenswear and accessories, kids to denim, sports to luxury, the Liu Jo empire could be experienced as several brands rather than one unified offer, and the challenge was to consolidate while keeping a sense of uniqueness across the group, articulating the specific strengths of each line.
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