Stella McCartney

A Flagship eCommerce Platform
for a Sustainable British Brand

LIVE SITE

https://www.stellamccartney.com

INDUSTRY

Fashion

TECHNOLOGY

Custom Build

As a leader in luxury fashion, Stella McCartney has long championed sustainable design. DBCO led the full redesign of Stella McCartney's eCommerce flagship, working closely with the executive team to create a digital platform reflecting the brand's ethos. Built in partnership with Yoox and transitioned to Salesforce in 2019, the design has enabled ongoing in-house optimisation, demonstrating our commitment to lasting, adaptable user experiences.

Conversation Rate

£1

Million Annual Revenue

Boosting Converstion and AOV Through User-Centric Design

After auditing the user journey, we found that much of the traffic was landing directly on category and product pages via social media and search. By enhancing these key entry points, we improved both conversion rates and average order value. This data-driven focus targeted high-impact areas, delivering measurable success for the Stella McCartney brand.

Crafting a Seamless Mobile Experience

As mobile continues to be a strategic focus for online retailers, we aimed to simplify and streamline the mobile user journey. By eliminating unnecessary elements from the product pages, we created a frictionless path-to-purchase, enriched with intuitive feedback and sleek interactions.

Simplified and streamlined the mobile user journey.
Removed unnecessary elements from product pages for a cleaner experience.
Introduced intuitive feedback and sleek interactions.
Developed a rapid mobile checkout process.
Added multiple payment options for user convenience.

What We Did

Brand Refresh & Positioning
Design Sprints & Style Guide
eCommerce Design and User Experience
eCommerce Site Audit
UX Consultancy
Quality Assurance & Accessibility
Performance & Ongoing Success

Championing Sustainability Through Engaging Content

Stella McCartney's long-standing commitment to sustainability is a cornerstone of the brand, making it a key focus in our redesign. We designed a comprehensive content hub that shines a spotlight on the brand's leadership in sustainable luxury fashion. From a meticulously crafted timeline to rich editorial pages, we've created a digital space that not only educates but also engages users, further solidifying Stella McCartney's role as an industry pioneer in ethical practices.

Looking to collaborate? Get in touch
to find out how we can help.

info@designandbuild.co

How is DBCO different from other agencies?

DBCO operates as an embedded partner rather than a traditional agency, combining strategic oversight with hands-on execution. Our approach balances creativity with commercial impact, ensuring that every project delivers meaningful results. We specialise in brand-led eCommerce solutions, offering deep expertise in consumer behaviour and digital transformation for premium and luxury brands.

What are the ways we can collaborate?

We offer both project-based engagements and retained services, depending on the level of support required. Project-based engagements are ideal for brands that need specific deliverables, such as a website redesign, brand refresh, or UX optimisation. These are structured around a defined scope and timeline.

For brands that require ongoing creative and strategic input, our retained services provide continuous access to our expertise. This ensures long-term improvements, consistency, and adaptability as needs evolve. We offer flexible tiers of commitment, with discounted rates for longer engagements, allowing brands to integrate our expertise seamlessly into their team.

Do you work with in-house teams or as a standalone partner?

We integrate seamlessly into different team structures, whether working as an extension of an in-house team, collaborating with external agencies, or acting as an independent creative partner. Our experience spans multiple dynamics, from leading full digital transformations to supporting existing teams with strategic oversight and execution.

What industries do you specialise in?

We have a strong track record in fashion, beauty, lifestyle, and luxury, with a deep understanding of high-net-worth and aspirational consumers. We also welcome opportunities in placemaking and technology, applying our expertise in brand storytelling and user experience to new sectors.

Do you offer end-to-end service or work with existing teams?

We can provide a full-service solution, covering strategy, UX, and design, with Shopify development available as part of our offering. Alternatively, we can collaborate with your existing technical partners, ensuring a seamless execution of our creative and strategic direction.

How long do projects typically take?

Timelines vary depending on the scope and complexity of the project. Smaller design and UX improvements can often be delivered within a few weeks, while larger-scale projects, such as full website redesigns, typically take between 8 to 16 weeks.

For ongoing support, our retained services allow for continuous optimisation and iterative improvements over time. We work closely with each client to set clear timelines and ensure efficient delivery.

A Flagship eCommerce Platform for a Sustainable British Brand