Entrusted with the digital transformation of Liu Jo, a beacon in the European fashion and luxury world, Design & Build Co. embarked on a meticulous journey to redefine the brand's online identity. Our task was to seamlessly integrate Liu Jo's diverse portfolio - spanning womenswear, accessories, kids, denim, sports, and luxury - into a singular, compelling eCommerce platform. Central to our strategy was a robust approach to Brand Positioning and User Experience, tailored specifically for the fashion and luxury sector.
What We Did
- Brand Refresh & Positioning
- eCommerce Design and User Experience
- UX Consultancy
- Design Sprints & Style Guide
- Social Marketing & Templates
- Quality Assurance & Accessibility
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Stella McCartney
