Liu Jo A Unified eCommerce Experience for an Italian Fashion House

An Italian Fashion Brand With Many Lines and One Identity.

Liu Jo was founded in Carpi in 1995 and has grown into an Italian fashion brand with hundreds of stores across Europe, and collections that run from womenswear and denim to accessories, sportswear and childrenswear. Each line has its own customer and its own logic, and all of them had to sit within a single online store without the brand fragmenting.

DBCO led brand positioning and user experience design for the eCommerce experience on Salesforce Commerce Cloud, with design sprints, a style guide, UX consultancy, social marketing templates, and quality assurance and accessibility testing.

Site Architecture for a Multi-Category Brand.

Brand Positioning, Sprints and a Style Guide.

One Liu Jo Across Every Collection.

Frequently Asked Questions

DBCO led brand positioning and user experience design for Liu Jo's eCommerce experience on Salesforce Commerce Cloud. The work covered eCommerce design, information architecture and navigation for a multi-category portfolio, design sprints and a style guide, UX consultancy, social marketing templates, and quality assurance and accessibility, bringing the Italian brand's womenswear, denim, accessories, sportswear and childrenswear into one coherent site.

The Liu Jo eCommerce experience was designed by DBCO (Design & Build Co.), the brand-led digital agency for luxury fashion, beauty and lifestyle brands. DBCO led brand positioning and user experience design on Salesforce Commerce Cloud, covering information architecture and navigation, design sprints, a style guide, social marketing templates, and quality assurance and accessibility testing.

DBCO designed an information architecture and navigation that give every collection a clear route in: a customer shopping for a dress, a pair of jeans or a child's outfit can reach it directly without the other lines getting in the way. A consistent design system across categories keeps the portfolio reading as one Liu Jo, not as a set of separate shops.

Liu Jo's eCommerce site runs on Salesforce Commerce Cloud, an enterprise platform suited to a brand of its scale and international reach. DBCO designed the user experience and interface for that platform, with a style guide that carries the design across the large number of templates and categories the site requires.

A multi-category fashion brand should organise navigation around how customers shop, not around how the business is structured internally. Each line needs a clear, direct route in, with categories named in the customer's language, while shared typography, imagery and layout keep the brand consistent throughout. For Liu Jo, DBCO designed the architecture so every collection is easy to find and the brand still reads as one.

Large fashion sites involve many templates, categories and teams, and consistency erodes quickly without shared rules. Design sprints set direction and test it early, before decisions become expensive to change; a style guide then carries those decisions across every page and every later update. For Liu Jo, both kept a portfolio of distinct collections looking and behaving like one brand.

Yes. DBCO specialises in Shopify Plus, but its design and user experience work extends to enterprise platforms. Liu Jo's eCommerce site runs on Salesforce Commerce Cloud, Stella McCartney's store moved to Salesforce in 2019, and Baume & Mercier's experience was designed on Adobe Experience Manager. The brand-led approach is the same whichever platform a store runs on.

Start a project