Undress Code A Klaviyo Lifecycle Programme for a European Womenswear Label

DBCO acted as strategic advisor on email marketing and retention for Undress Code, a European womenswear brand selling internationally on Shopify. The work covered a review of the brand's Klaviyo automated flows with a prioritised fix list, a set of email design and structure guidelines for the in-house team, a review of the Shopify notification emails, and a map of new automated flow opportunities. The brand implements the recommendations itself.

DBCO reviews each automated flow as a customer would experience it: the trigger, the timing between emails, the segmentation and exclusions, the content and the design. Findings are recorded against each flow as specific fixes, ordered by commercial impact, so an in-house team can work through them without further interpretation. For Undress Code the review used one market account as the reference so the fixes could be applied consistently across the others.

Womenswear is bought on trust, fit and feel, and email is where much of that relationship is maintained between purchases. Guidelines set how imagery, copy, typography and calls to action work together so every send reads as the brand, whether it is a launch campaign or an automated flow. They also stop a programme drifting as different people build it, which is the usual reason email starts to underperform.

Yes. Some brands have the team to produce email in-house and need direction rather than production. For Undress Code, DBCO provided the strategy, the review and the standards, and the brand's own team carries out the work. DBCO also designs and builds Klaviyo templates, Shopify notification emails and automated flows as a full service where a brand prefers to hand over production.

Treat one market account as the reference, fix and document the flows there, then apply the same changes to the other accounts so customers in every market receive the same standard. A prioritised fix list and shared design guidelines make the work repeatable. This is how DBCO structured the Klaviyo review for Undress Code.

Notification emails, such as the order confirmation and shipping updates, are the emails every customer opens, yet most brands leave them as platform defaults. Designed in the brand's language, they reinforce the purchase and can carry useful content without losing their clarity. DBCO reviewed the Undress Code notification emails alongside its Klaviyo flows.