Founder Strategy

Founder strategy for premium brands: growth, valuation and considered exit, and what shapes the multiple.

The Follower Discount: Why Creator Brands Don't Compound

Founder Strategy/August 2026

Brand Capital: What Acquirers Actually Buy When They Buy a Brand

Founder Strategy/August 2026

Stylised editorial portrait against a deep red background, illustrating the customer estate as a compounding retained asset

The Customer Estate: Why Retention Determines the Multiple

Founder Strategy/July 2026

Editorial black and white photograph of a figure in wool coat and scarf facing a mountain plateau, illustrating the growth ceiling premium DTC brands hit before they sell

The Premium Plateau: Where DTC Brands Stall Before They Sell

Founder Strategy/June 2026

Scaling to Sell: The Architecture of an Acquirable Brand

Founder Strategy/May 2026

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