BEHIND THE SCENES: CRAFTING A GLOBAL ECOMMERCE FLAGSHIP FOR HUNZA G
INSIGHTS . 14 JUNE 2023
Image: Hunza G on Farfetch
In today's fashion landscape, the allure of swimwear has surged, becoming one of the most sought-after categories within Direct-to-Consumer (DTC) brands. Hunza G, a forerunner in this arena, not only champions distinctive design but is also an advocate for sustainability, setting the gold standard for eco-conscious fashion.
Amidst this backdrop, Design & Build Co., a global leader specialising in brand and eCommerce solutions for the world's pre-eminent fashion and luxury brands, has been instrumental in elevating Hunza G's digital presence. Their proficiency in DTC strategies and Shopify Plus has positioned them as the ideal collaborator for luxury brands navigating the eCommerce sphere.
REIMAGINING BRAND WHILE PRESERVING AUTHENTICITY
Despite Hunza G's established repute, the brand recognised the potential for enhancing its brand value and digital user experience. Partnering with Design & Build Co., the journey commenced with an in-depth User Experience Site Audit to finetune the Shopify platform. Essential pages and features, including Navigation, Mega Menu, Product Listing and Detail Pages, underwent strategic transformations, optimising the Shopping Bag experience for discerning luxury consumers.
As reported by the Business of Fashion, the trajectory towards digital is paramount for brands, especially in the highly competitive swimwear sector. Embracing this ethos, Hunza G expanded its collaboration with Design & Build Co. into a holistic Brand Discovery Phase. This evolution crystallised into a rejuvenated brand vision: a digital-first logo, an emblematic brand marque, cutting-edge image treatments, and digital designs that seamlessly intertwined the brand narrative with product visuals. Packaging eCommerce concepts were also re-envisioned, underscoring Hunza G's commitment to sustainability.
A COMPREHENSIVE APPROACH TO BRAND DIGITALISATION
Venturing beyond mere digital branding, Design & Build Co.'s holistic methodology supported Hunza G in developing a Custom Shopify Theme. Bespoke Marketing Templates were curated, bolstering the brand's visibility across social channels.
This collaboration is emblematic of Design & Build Co.'s ethos: elevating brand imagery and positioning, whilst maintaining the core attributes that are intrinsic to a brand's legacy and success. As noted by HTSI, an authentic online brand narrative combined with a potent digital strategy is indispensable for luxury brands in our contemporary digital epoch.
For luxury brands aspiring to merge tradition with innovation in eCommerce, the Hunza G transformation, spearheaded by Design & Build Co., illuminates the path forward.
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